Table of Contents:
- What is Magento?
- Best Tips for Magento
- Higher Customization
- User Experience
- Plug-ins
- In-built Extensions
- SEO & Advanced Tools
- Â What is Bigcommerce?
- Shopify or Magento?
- Why choose PROS ecommerce solutions for your online store?
- Conclusion
What is Magento?
Magento or Adobe Commerce is the fastest-growing open-source ecommerce platform today. With an easy-to-use, flexible and advanced admin panel, Magento has rooted itself as the most preferred platform for online stores. With many premium add-ons and templates, the Magento platform is at your service to make your dream ecommerce store a reality. Is Magento for free? Yes, you can download it for free.
Key Statistics:
Top Magento usage statistics to consider in 2022:
1. Magento accounts for 9% of the ecommerce market (including open source and enterprise versions). (Source: CloudWays)
2. More than 250,000 merchants use Magento for ecommerce platforms worldwide. (Source: Magento IT Solutions)
3. Magento handles over $155 billion in transactions every year. (Source: Magento.com)
Best Tips for Magento
To ensure maximum usage out of your ecommerce platform Magento, here are some of the best tips:
1. Higher Customization
There are many contrasts between Magento and another ecommerce platform such as Shopify and Drupal. While all three are robust ecommerce platforms, their contrasts lie in the level of customization that you can enjoy. Also, the setup costs that you will incur. If you plan to move to Magento, make sure that you are buying an enterprise edition. The enterprise edition as opposed to the regular version provides a higher level of customization. It offers in-built themes and modules along with testing facilities.
2. User Experience
You will have to spend around 600 dollars on customization when you opt for Magento for your ecommerce solution. While it is a one-time cost, it will go a long way in adding value to your business. Magento offers 50 unique elements to optimize the user experience and full control over the entire platform. The Magento ecommerce platform is a great choice for creating an efficient and customizable website. It’s the ideal choice for getting started on the web as well.
3. Plug-ins
There are many Magento plug-ins in the market to customize the look and feel of your site. However, it is crucial to choose plug-ins that meet the standards and offer complete security and safety features.
Most of the best Magento ecommerce solutions come with full support for most of the popular plug-ins such as WooCommerce, Jigoshop, WordPress, and so on. The amazing thing about these plug-ins is that they extend the functions of the platform.
These extensions also allow you to perform a wide range of functions such as conversion from one currency to another, regular updating of products data. It also includes discounts, inventory control, shipping calculation, and others.
4. In-built Extensions
The benefit of the Magento ecommerce platform is that it comes with many solutions like full support for WordPress and Joomla. In addition to these systems, Magento also provides out-of-the-box solutions for running a fully functional ecommerce site:
- SEO
- Secure Payment Gateway
- Analytics
5. SEO & Advanced Tools
You can use the in-built SEO optimization tools to build a high-ranking website and boost your presence on the Google search engine. The Magento ecommerce platform also offers a complete set of tools to help you start up your online store. But before choosing any of these tools, you must identify your business needs first.
What is Bigcommerce?
Bigcommerce is another leading Magento ecommerce platform provider that offers the best features. The team of experts at Bigcommerce has made a niche for itself by constantly improving its features and customer experience It provides a feature-rich website design with great customer support. If you need to move to a new better platform, then Bigcommerce can also be a good choice.
With over 20 open source libraries, Bigcommerce comes with many functions that can help you build a fully functional storefront. Some of these functions include advanced product search options, shopping cart capabilities. It also includes inventory control, add-ons, and full integration with the Bigcommerce custom software.
Shopify or Magento?
Can’t decide between ecommerce platform Shopify or Magento? Shopify is a one-stop-shop, drag-and-drop website builder. Shopify is more user-friendly than Magento. Shopify also offers a wider and cheaper range of themes than Magento. Being one of the best ecommerce platform, Shopify offers in-built sales tools like checkout customization, abandoned cart recovery, etc. While Magento requires installing costly extensions.
The best part about the Shopify ecommerce platform is that it enables you to advertise on social media as an in-built feature. Shopify offers more advanced apps than Magento. In some cases, Magento wins like payment processing and transaction fees. It depends on the size of your business, what features you require, and what goals you want to achieve.
Why choose PROS ecommerce solutions for your online store?
PROS delivered cutting-edge ecommerce solutions to leading brands like AmourPrints, Bamboo, Nike, Intuit, TurboTax, etc. in over 50 countries. Our team of experts has over 75 years of combined experience in ecommerce, open-source development (Magento, Joomla, WordPress), etc.
Conclusion
Magento or Adobe Commerce is a strong ecommerce platform with unlimited features for flexibility and customization. It is designed with the latest trends to increase the SEO ranking of your site and fuel growth.
As this is an open-source ecommerce platform, there are plenty of ready-to-use Magento or Magento 2 themes to customize your site. This is why the most preferred and best platform for ecommerce website in the world is the Magento ecommerce platform. If your business needs include product catalog, shipping calculator, loyalty program. Also include graphic design tools, newsletter sign-up form, online store setup, etc., then you must invest in a Magento ecommerce platform.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
