Table of Contents
- Introduction
- What is Shopify Ecommerce Platform?
- Shopify E-commerce Solutions
- Seamless Integration with Google Ads
- Advanced SEO
- Payment Gateway Integration
- Theme Builder
- Track Orders and Sales
- Analytics & Reports
- Shipping & Logistics
- Is Shopify Ecommerce free?
- Conclusion
The total number of digital shoppers worldwide grew by over one billion between 2014 and 2021 and is expected to keep growing.
To start an online business, users need a platform to create their ecommerce store onto, that is where Shopify comes in. Shopify is a Canadian e-commerce platform company headquartered in Ottawa, Ontario. The company offers a wide variety of solutions to help businesses run their operations smoothly and increase sales.
- Shopify ecommerce platform has over 3 million active websites. Google Trends shows that Shopify is the most searched ecommerce solution.
- 1.75 million merchants sell on the Shopify platform and 1.59 million live websites use Shopify.
- Shopify stores now run businesses in 175 different countries
More and more businesses are moving online because of the endless opportunities and optimizations it has to offer. Ecommerce business has grown manifold in the last few years and it is set to increase exponentially in the near future.
In this article, you will get to know about 7 ecommerce solutions provided by Shopify.
What is Shopify?
Shopify is an e-commerce platform that allows users to create online stores and sell products or services. It offers customizable templates, product management, various payment gateways, a secure shopping cart system, a streamlined checkout process, mobile responsiveness, inventory management, SEO features, and customer support. Shopify is user-friendly and caters to a wide range of users
What is Shopify E-commerce Platform?
Shopify, an ecommerce platform provider since 2006, has consistently worked to stay at the forefront of the online retail industry. Through continuous innovation in ecommerce and web technology, Shopify has grown to become a leader among its competitors. Its success stems from its unique and comprehensive product offerings, which cater to a wide range of retail needs, from specialty stores to standard shops and malls.
Shopify E-commerce Solutions
- Scalability
With advanced performance, customization, dedicated support, multi-channel selling, custom pricing, robust API and integrations, and scalable infrastructure, Shopify Plus offers a flexible and comprehensive e-commerce solution for enterprises seeking to meet their unique business needs.
- Seamless Integration with Google Ads
The main job of Google ads is to drive traffic to your products page. With Shopify ecommerce, you can easily integrate apps with your online store including google ads for higher conversion rates. Google ads will help you to put your products in front of your desired audience. If you want Google to reward you with organic and good traffic, use simple keywords that people search. The Cost for google ads will be nominal as compared to sales it yields.
- Advanced SEO
A Shopify store that ranks in the first position gets nearly twice as much traffic as one that ranks in the second position.SEO gets people to your site and even helps convert them to customers.
Shopify ecommerce stores have built-in SEO features that help users optimize their content. A better-optimized store has a faster loading speed and ranks higher in search engine results. Apart from all this, Shopify ecommerce solutions provide tons of customization features that let a user customize its ecommerce store for better SEO ranking.
- Payment Gateway Integration
Payment gateways are integrated directly into Shopify. For the ecommerce portal, this offers great benefits including security, reliability, payment speed, and many others.
Aside from Shopify PayPal, there are other payment gateway options that online store owners can choose from. However, PayPal serves as one of the most popular. With this option, online store owners can provide their customers with easier ways to pay for their transactions and products. Ecommerce solutions platforms such as Shopify have integrated a gateway option that allows the user to install a plug-in on their website. Businesses have the advantage of instant payments which are made using a card or through credit cards.
- Theme Builder
Shopify ecommerce is known for its customization which is a result of its huge list of themes. Shopify has over 70 professional-looking templates that present a different look to every ecommerce store based on its requirements.
These themes are made by expert designers and can have a huge impact on the look and feel of your online store.
- Track Orders and Sales
There are other features offered by ecommerce platforms that may be interesting for some business owners. One of these is the ability to track orders and sales accurately. These sales are tracked according to their specific parameters. This Shopify feature enables an ecommerce store owner to plan with better product purchase and sales target.
- Analytics & Reports
Shopify analytics lets you instantly see the important stats of your website in one place. These stats help you point out problems and come up with possible solutions. Analytics tells you vital information like the bounce rate, keywords used to search, daily visitors, etc.
- Shipping & Logistics
Shopify ecommerce solutions also provides a platform to ship products to your customers. Let’s face it, shipping time is one of the determining factors in an ecommerce business. Shopify integrates various shipping companies like Easyship, ShipBob, Shippo by default. This reduces your shipping time and increases the goodwill of your business.
Is Shopify E-commerce free?
Shopify is a subscription-based ecommerce services platform. With Shopify, you can enjoy a 14-day free trial. That’s when you can set up your ecommerce store. After that, you need to buy a subscription to continue selling.
There are 4 subscription plans that Shopify offers:
- Shopify Lite which is just 9 USD per month.
- Shopify Basic which is 29 USD per month.
- Shopify which is 79 USD per month.
- Shopify Advanced which is 299 USD per month.
Conclusion
If you’re seeking affordable and fully-functional eCommerce solutions, consider Shopify. This software is available at a reasonable price and is ideal for small businesses and startups looking for an effective, customizable online store platform. With a wide range of options, Shopify can meet your needs, offering an inexpensive yet powerful solution for your eCommerce business.
If you have to choose between Wix or Shopify for ecommerce, Shopify or Magento, Shopify is a better option.
PROS has over 20 years of experience in Ecommerce marketing and web designing. We have an expert team of Shopify professionals that have built over 100000 web pages. Contact us to get a quote.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
