Your Shopify speed score is determined by how quickly your store performs in a test environment using Google Lighthouse performance metrics. A good Shopify speed score is greater than 50, and speeds greater than 70 are considered excellent!

The features that slow down websites are frequently the most important. Shopify has stated that the Speed Score is primarily determined by apps, custom code, and some “heavy” features in specific shops. The Dynamic Checkout Button, for example, is notorious for causing the Speed Score to drop 20-30 points on its own.

A faster page speed means a more enjoyable user experience. Basically, the faster a page loads, the happier a website user will be. When a customer is pleased with a website, they are more likely to make a purchase.

You should aim for your website to load in three seconds, or two seconds if it’s an ecommerce site. The two-to-three second mark is the tipping point where bounce rates skyrocket – in fact, 40% of consumers will abandon a site after only three seconds.

Your score is based on a weighted average of the Lighthouse performance scores for your store’s home page, the most trafficked product page in the last 7 days, and the most trafficked collection page in the last 7 days.

What is a good Shopify product list CTR? Anything above 5.4% places you in the top 20% of Shopify stores we benchmark for product list CTR, and anything above 8.0% places you in the top 10%.

Users care about page speed because faster pages are more efficient and provide a much better on-page user experience. According to a recent Kissmetrics infographic, if a page takes more than three seconds to load, more than a quarter of users will click away and choose another search result.