Table of contents:
- Prepare your website for “page experience” rankings factors
- Major components of core web vitals
- How can manufacturers prepare for Google’s “page experience” algorithm change?
Google has recently updated the factors that it reviews when determining which websites appear first when consumers surf the internet looking for the products or services they want. This will enable businesses including manufacturers to see the change in their rankings compared with their competitors as these changes are launched in May 2021.
- 74% of people are likely to return to a website if it is optimized for mobile (Red Website Design)
- Intentional and strategic user experience can increase conversion rates by as much as 400% (Forbes)
- Every $1 invested in UX results in a return between $2 and $100 (The American Genius)
- 52% of online shoppers claim that quick page loading influences their loyalty to a site (CDNify)
- Slow-loading websites cost retailers an estimated $2 billion in lost sales each year (Toptal)
Any San Diego digital marketing company will suggest you to look at some of the details about this change to help you comprehend and get ready to deal with these changes in order to improve your search rankings in Google’s search results.
Prepare Your Website For “Page Experience” Rankings Factors
Websites will be ranked in the search results based on a combined factor named “Page Experience” as the new algorithm change will include an emphasis on Page Experience.
Many key components that form Page Experience include:
- Mobile-friendliness
- Site security (HTTPS)
- Core Web Vitals
Core Web Vitals are a group of metrics that include the site’s loading speed, visual stability, and interactivity.
Major Components Of Core Web Vitals
The websites that provide users with a helpful experience are given preference by Google. The following are some of the components that will impact the ranking of your website.
1. Loading Time
- It is the perceived elapsed time from a user entering a URL in their search bar to the time when they can view the major content elements in their browser.
- The Largest Contentful Paint (LCP) measures the loading performance of your web page. LCP measurement should be 2.5 seconds or faster for a good user experience.
2. Visual Stability
- How order is maintained by the design elements on a website is referred to as visual stability. For instance, there should be no erratic movement of images and text when you scroll down a web page.
- Cumulative Layout Shift (CLS) measures the number of unexpected layout shifts of visual page content and a perfect measurement is less than 0.1.
3. Interactivity
- Interactivity is the time from the first interaction of a user with a web page to the time when the browser starts to process a response to that interaction. Users develop a perception of the site depending on how fast a site can become operational for their use.
- First Input Delay (FID) measures the time taken by a page to become interactive and it should be lower than 100 ms.
How Can Manufacturers Prepare For Google’s “Page Experience” Algorithm Change?
Site audits should be conducted by the businesses and any digital marketing agency to know the changes that are needed to avoid being ranked lower for their key products and services in future search results.
Below are some of the tips that will help you to get started:
- Site Security: Check your site to ensure it is secured and served over HTTPS
- Improve Page Speeds: Try to compress images, minify code, and remove any Flash elements to decrease loading time and improve interactivity
- Mobile-Friendly: Make sure your site is optimized for mobile search with a responsive website
- Review User Experience: Check whether the content on your page is easily accessible. For example, the content on your site should not be blocked by a design element and should be visible from desktop as well as mobile.
Bonus Tip – Focus On Quality Content:
- In addition to the technical factors mentioned above, make sure you create quality content that makes procurement professionals and engineers understand the way your products and services can help them.
- Google’s algorithm will rank you higher when you provide quality content that helps your prospects search for new suppliers because it is designed to make that content prominent which will help these users the most.
- Quality content can make you a reliable source for your customers thereby providing you a competitive edge.
Manufacturing companies can generate traffic, drive leads, and produce opportunities for new business with the help of effective strategies around content and SEO. Try SEO marketing packages, focus on search engine optimization to reach new prospects and ensure your business is embracing the digital space.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.
