The Ultimate Guide To Boost Your Company’s Local Listing On Google My Business

March 5
By - Zahoor
Blog
Post Views: 3224

Post Views: 3224

What Is Google My Business (GMB)?

Google My Business (formerly known as Google Local and Google Places) is a free tool provided by Google that is used by business owners to manage their online presence across the search engine.

Google My Business powers Google’s business listings which are important for both startups and established businesses as features like Google’s Local Search results display a list of nearby businesses and pertinent information necessary to locate a particular business.

56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly (brightlocal)
Local businesses have a median of 11 photos on GMB (diaomondgroup)
78% of local mobile searches lead to a purchase in-store or online (Search Engine Land)
49% of all Google My Business listings get more than 1000 searches every month (reviews.matt-boland)

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Why Do You Need To Optimize Your Google Business Profile?

In addition to making it easier for consumers to choose your business over your competitors, an optimized Business Profile on Google provides other advantages as well.

Improve engagement

Google is used by more and more consumers but they don’t go to any other website as their queries are answered by the information in search results pages.

Consumers are more likely to use your Google Business Profile than your website to interact with your business; which makes it important to optimize that profile for quality engagement and conversions.

Boost your local ranking

In addition to taking proximity and relevance into consideration, Google’s algorithm for ranking Business Profiles also considers activity and quality of information.

Optimizing your Google Business Profile signals Google to increase your rank in local results. And visibility and engagement with your business increase with the increase in rank.

Convert more customers

A regular Google Business Profile doesn’t do much as far as acquiring customers is concerned. Customers can locate you and read your reviews if they search your business name.

But an optimized Business Profile through your Google My Business account will help your customers to find you in keyword searches, call you, visit your website, explore your products and services, and much more.

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What Are Google Guides?

You can write new blog articles, craft social media posts, or develop video content to keep your audience engaged and promote your business.

However, there is a more passive promotion method that can be helpful to grow your business and boost your local search results: Google Local Guides.

Google Local Guides (also known as Google Guides) allows users to add reviews and other content in return for a variety of perks including storage space, clothing, and more.
The popularity of the Google Guides community has also increased with 120 million local guides, across 24,000 cities and towns.

Google Local Guides can provide various potential advantages to your business and its online visibility.

How Google Local Guides Improve The Visibility Of Your Business?

With the increase in mobile search and consumers usually going online to search for local businesses, increased visibility is more important than it ever was. The content compiled by Google Guides can prove valuable to your business and also help your local search rankings.

As per Google my Business Insights Study:

High-quality images are important to your listing
Profiles with more images get more clicks, queries, and inquiries for directions

An image-rich Google My Business profile can provide many search benefits. Businesses with over 100 images get:

960% more search views
3459% more map reviews
1038% more direct searches

Google Guides and Google My Business are different products but they are they’re closely linked as both provide information for Google Maps. Detailed information about your business on Google Maps will increase the chances of consumers finding your business online as well as offline.

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How Photos Help Your Business To Look Good Online?

Google My Business is not just about reviews and local search positions; you should pay some attention to your Google My Business photos as well.

Internet users process visuals, 60,000 times faster than plain text which means images are powerful and important for your business to look good online.

Google My Business offers various visual features when you verify your listing. The platform will allow you to:

Upload images of your business to your profile
Attach images to posts
Add 360º photos
Upload video
Virtual video tours

All of these visual assets can be uploaded from your Google My Business dashboard, however, your customers can also upload their own photos and videos of your business.

You can’t do much as far as controlling your public image is concerned, when user-generated content is shared like this. However, you can flag the images up and request removal if they are offensive or inappropriate.

Zahoor

Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.