Table of Contents
- Marketo
- Pardot
- Salesforce Marketing Cloud
- Hubspot
- Google Analytics
- mailchimp
- Google Searc Console
- Omnisend
- Klaviyo
- Sendlane
- Conclusion
The Internet provides thousands of tools for digital marketers. With so many options, choosing the tool that best suits your needs can be a long and arduous process.
Due to the mysteries, requirements and tools of digital marketing, marketing strategies have become infinitely complex. Even small businesses have to think about how to get along with any given search engine and how to use personalization to make the customer journey more attractive . PROS is a digital marketing agency in San Diego, California
- As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide (Responsify.com)
- 53% of marketers say blogging is their top content marketing priority (Responsify.com)
- The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26% ( Responsify.com)
In this article, I will outline the 10 digital marketing tools needed to start a business. You may be familiar with one or two marketing tools here; others may be very strange to you.
1. Marketo
Marketo was founded in 2006 and has become one of the most popular and leading marketing automation platforms.
It is very popular because the tool is very flexible to use and allows users to customize it according to their preferences and choices. It is a powerful tool for B2B marketers because it can simplify marketing tasks and generate more revenue.
Marketo provides different types of solutions or products, such as lead management, email marketing, consumer marketing, consumer group marketing and mobile marketing. Their pricing has not yet been announced on the website. You need to contact their sales team for more information.
2. Pardot
Pardot is a Salesforce product of B2B marketing automation. It has a world-class CRM that can help marketers create meaningful connections and generate more channels.
It provides common automated marketing tasks, such as creating campaigns, tracking customers, generating leads, designing landing pages, etc., to promote sales to markets and sales organizations.
Pardot offers three different types of pricing plans:
Growth: Used to drive business growth ($1250 per month).
Plus: For business development through automation and analysis ($2500 per month).
Advanced: For advanced automation and analysis ($4,000 per month).
3. Salesforce Marketing Cloud
It is a SaaS platform consisting of four “basic versions”, each with different levels of functions and multiple additional cost components, which can be further added.
Salesforce Marketing Cloud is a feature-rich platform with cross-marketing functions. This includes the following:
- Customer engagement in real time
- Email and marketing automation
- Social media participation, listening and advertising
- Mobile (SMS) messages and push notifications
- Customer marketing analysis.
4. HubSpot
is an inbound marketing, sales and service software that can help you grow your business without compromise. It has more than 56,000 customers in more than 100 countries and is integrated with more than 200 applications. In addition, it also provides completely free CRM at its core because they believe that every organization must have a unified view of its customer database.
5. Google Analytics
is a web-based analysis service provided by Google that helps users track website reports, traffic, and conversions. By tracking all this information, users can understand what works for their business and how they achieve their goals.
Google Analytics is integrated with AdWords to promote your products and services to drive sales and ultimately help your business grow.
6. MailChimp
is an email marketing and social advertising tool designed to automate and coordinate activities.
You can track the traffic you get from your activities-in addition, MailChimp offers multiple integrations with other SaaS companies. This tool is particularly powerful for email drip marketing campaigns. Ultimately, this is a good choice for interacting with the audience.
7. Google Search Console
(formerly Google Webmaster Tools) is a great platform. You can use reports to help you measure the performance and traffic of your website.
Using Search Console, you can add a sitemap to help your website be crawled by Google Bot, and tell Google to re-crawl the website or page you just re-optimized.
As Google puts it, this will “make your site shine in Google search results.”
8. Omnisend
is quickly becoming one of the leading marketing platforms for e-commerce stores. Omnisend aims to help e-commerce brands control marketing across multiple channels, providing automatic emails, text messages, push notifications, and the most impressive is the integration with Google Ads, Instagram, Facebook Ads, Messenger and Whatsapp-they claim The click-through rate has increased by 10 times than the email rate.
By focusing entirely on e-commerce, Omnisend has built innovative email templates designed to reduce shopping cart abandonment and attract repeat customers.
9. Klaviyo
is the leading e-commerce marketing platform in the Shopify ecosystem. More than 50,000 stores worldwide use Klaviyo to send personalized emails, text messages, registration forms, and more.
No matter how much your business grows, the platform will expand with your business-so you can go from launch to operating a $1 billion brand without slowing down or switching platforms.
Klaviyo integrates with Facebook, which will allow you to automatically synchronize your lists and segments to create highly targeted ads for your customers on Facebook.
10. Sendlane
is a marketing automation and customer engagement solution designed to help e-commerce merchants use drag and drop builders to create and send emails between target audiences.
The platform enables marketers to gain insight into customer behavior data and create personalized messages through SMS to enhance customer engagement. Companies can also track clicks, purchases, and visits across websites in real time to facilitate data-driven decision-making.
Conclusion
You can choose the best digital marketing tool according to your requirements and budget. Review the tools listed above and analyze the ones that meet your requirements.
PROSÂ is a digital marketing agency in San Diego, California. Get More leads, More sales. More revenue. with digital marketing services and web development solutions from PROS.Â
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Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
