Table of contents
- Introduction
- Features of Shopify Plus Omnichannel E-commerce
- Responsive Online Store
- Omnichannel Marketing
- Shopify POS
- Headless Commerce
- Benefits of Shopify Plus Omnichannel E-commerce
- Better Customer Experience
- Integrated Communication and Analytics
- Increased Operational Efficiency
- Boost Sales & Customer Loyalty
- Why choose PROS for Shopify Plus Omnichannel Commerce solutions?
- Conclusion
Introduction
Omnichannel e-commerce is a sophisticated, fully-integrated sales strategy encompassing multiple channels to provide customers with a unified and seamless shopping experience. This approach ensures consistency across various touchpoints, be it online marketplaces, social media platforms, retargeting ads, mobile devices, laptops, or physical brick-and-mortar stores.
With omnichannel commerce, businesses establish connections with customers across diverse channels, offering a cohesive journey. Statistics indicate that marketers employing three or more channels in campaigns witness a significant 287% higher purchase rate compared to those using a single-channel approach (Source: Omnisend).
Key Statistics:
- Customer retention rates are 90% higher for omnichannel vs. single channel
- Purchase frequency is 250% higher on omnichannel vs. single channel
- Average order value is 13% more per order on omnichannel vs. single channel.
(Source: Omnisend)
Shopify Plus provides a wide range of omnichannel e-commerce solutions, enabling merchants to sell on over 100 social media platforms and 80 online marketplaces. Businesses can leverage more than 6,000 mobile apps and Shopify Plus partners to connect with their target audience, driving increased traffic and sales. The omnichannel approach ensures a consistent and distinctive brand presence, allowing businesses to utilize influencers, user-generated content, and genuine product reviews to effectively promote their products across multiple channels.
Features of Shopify Plus Omnichannel E-commerce
Executing a successful omnichannel strategy requires your brand to be omnipresent. Using Shopify Plus features, you can sell everywhere your customers are and manage your store effectively. Shopify Plus omnichannel e-commerce features include:
1. Responsive Online Store
With Shopify Plus, you can develop and manage responsive online stores for B2B, B2C, and DTC businesses. Shopify Plus omnichannel e-commerce stores are optimized for conversions, allowing customers to checkout on any mobile device, laptop, or desktop. Shopify Plus offers 70+ responsive themes, 250+ Shopify Plus partners for custom themes, 100+ global payment providers, and 60% faster checkout with Shop Pay.
2. Omnichannel Marketing
73% of shoppers use multiple channels before making a purchase. Brands that sell across marketplaces, mobile, social media, and physical locations experienced more than a 190% increase in revenue. (Source: Shopify Plus). Grow your global audience and turn followers into customers using Shopify Plus integration with social media channels like Facebook, Instagram, LinkedIn, Twitter, etc., and marketplaces like Walmart, ecommerce with Amazon, eBay, etc.
For omnichannel e-commerce and e-commerce automation, Shopify Flow connectors integrate and automate the marketing automation apps like Omnisend, Sendlane, Klaviyo, Justuno, etc. In addition, businesses can provide a seamless customer experience by automating their SMS and email marketing campaigns using Shopify Flow. Omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. (Source: Omnisend)
3. Shopify POS
Shopify POS is a point of sale app that you can use to sell your products in brick-and-mortar stores, markets, and pop-up shops. Shopify POS syncs with Shopify to track orders and inventory across retail stores, online stores, and all other sales channels.
For omnichannel e-commerce, Shopify POS offers:
- Buy online, pick up in-store
- Browse in-store, buy online
- Buy in-store, ship to customer
- Return and exchange in online or retail stores
Shopify POS serves the purpose of being an omnichannel retailer by viewing the customers as one, no matter whether they shop on mobile, social media, online, marketplaces, or in-store. Omnichannel strategies help generate around 80% of the in-store visits by customers. (Source: Think with Google)
4. Headless Commerce
10K brands trust Shopify Plus as their commerce engine. $314 billion total sales on Shopify Plus. (Source: Shopify Plus). Being flexible is an important part of an omnichannel e-commerce strategy. New channels emerge, directing viewer attention away from established channels. It is one of the reasons why brands with robust omnichannel e-commerce strategies use headless commerce.
Businesses use Shopify Plus for headless commerce because it facilitates omnichannel selling. Start selling on any screen, smart device, or voice-powered technology your customers use, while managing everything from a single back end. Also, you can develop custom channel apps and integrations with Shopify APIs and Shopify Plus Partners.
Benefits of Shopify Plus Omnichannel E-commerce
A robust Omnichannel strategy not only helps with effective branding and marketing but also allows companies to create a unique unified voice. In addition, it also boosts sales and customer loyalty. Various benefits of Shopify Plus omnichannel e-commerce include:
1. Better Customer Experience
As the number of touchpoints increases, the need for seamless integration from one touchpoint to the next increases as well. Whether it is an email newsletter, a social ad or a mobile push notification, a conversion through a chatbot, or an in-store employee, an omnichannel e-commerce strategy provides a unified customer experience. It empowers the consumer to interact with the company consistently.
Reliable omnichannel strategies should start with personalizing the customer experience by leveraging data through CRM systems as NetSuite integrated with Shopify Plus and other in-store technology.
2. Integrated Communication and Analytics
Shopify Plus can be integrated with multiple social media, marketplace, and analytics apps according to specific company needs and goals. Multiple communication channels help businesses understand various aspects to fulfil customer needs. Analytics provides the ability to understand, assess, and review communication with their customers. The cross-channel feature provided through omnichannel e-commerce management enables businesses to interact with customer data across all the platforms.
3. Increased Operational Efficiency
Omnichannel e-commerce strategies benefit businesses with increased operational efficiency and reduced costs. With an effective omnichannel strategy, businesses will require to collect a customer’s data only once, instead of collecting data at every touchpoint. This holistic approach implies that companies will not require creating and implementing plans and approaches for every channel.
An omnichannel strategy is not only about sales across channels but also about inventory and fulfilment. Shopify Plus partners offer apps for all key business operations like shipping, marketing, customer support, etc. to increase operational efficiency.
4. Boost Sales & Customer Loyalty
A Harvard study of 46,000 shoppers reveals that omnichannel customers spend more money than single-channel customers. With omnichannel e-commerce strategies, you can inspire customers to make repeat purchases and increase customer loyalty. Shopify Plus allows the integration of new channels to capture the customer’s attention. This is a key differentiator for brands offering immersive experiences that accelerate growth.
Why choose PROS for Shopify Plus Omnichannel Commerce solutions?
PROS is one of the best Shopify Plus agency that deliver a wide range of Shopify Plus development services and solutions including but not limited to setup and configuration, custom Shopify themes, custom Shopify apps, Ruby scripts in the Scripts app, and optimization. Our team of experts has over 75 years of combined experience in engineering web & mobile apps.
Our Shopify Plus experts have launched thousands of online marketing campaigns and executed hundreds of projects successfully. The recent Shopify Plus projects include ShopMelissa and Amourprints. From a responsive online store, seamless migration to the integration of email and SMS marketing, and even Shopify Plus apps, our Shopify Plus developers delivered fully-functional ecommerce models and platforms.
Conclusion
Today, a growing number of businesses are exploring the benefits of omnichannel e-commerce. Because offering your products through multiple channels can boost your sales, customer loyalty, and awareness of your brand. It takes a lot of time and effort to shift from single-channel or multichannel to omnichannel commerce.
Omnichannel e-commerce connects your business with your customers globally through multiple channels. It involves integrating each touchpoint to offer customers exactly what they need, when they need it, on any device. Omnichannel targeting accurately maps the customer journey and delivers a personalized experience at each stage. Shopify Plus is a fast, flexible, and scalable platform that offers features like responsive online store, omnichannel marketing, Shopify POS, and headless commerce. It not only provides a better customer experience but also increases operational efficiency with Shopify development agency.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.
