Google now judges the validity between the person and the content through the Google+ profile. Google recently decided to show the authorship expression in Google search results which is helpful for authors and readers as well. Now, when a reader searches for something related to your content, your Google+ profile image will appear beside the Google organic search results as shown below. This provides a great opportunity for the writer to easily get connected to readers. Google authorship will also provide additional links in the search results so that the readers can find out more about you.
Google authorship has created a lot of buzz because when your name, image comes up in the result, you might find an increased CTR (click through rate) on your search since it stands out and it is likely that the reader will dig deeper into your profile.
This means as an author you are now better exposed. So now when someone searches something you might come up as an author for a relevant post and that search engine user will be able to find more content written by you. It increases the credibility and legitimacy. Now you have fewer chances to lose your content to content scrapers and if your content goes viral, only you will enjoy the benefit, not anybody else.
Setting up the Google authorship sounds main concern for business owners and webmasters. It’s very easy to set up. If your website is built on WordPress then all you need is a wordpress plugin. You can even use Joomla and Drupal. Your business will get better exposure through authorship markup applied in search results of Google.
Here are few steps necessary for creating a Google Authorship account:
• The first step is to create a great Google+ Profile including a professional profile photo.
• The next thing is organizing the “Contributor To” section of your profile. You should list all websites on which your writings are published. Give specific and accurate links.
• Then all you have to do is incorporate the rel=author tag into each and every content of yours. Authors can also add the rel=author tags by verifying an email address from the website on which you’re publishing.
• Then you can confirm that your authorship has been set-up successfully by using Google Rich Snippet Testing Tool.
Google is also offering a hidden benefit which is if the reader gets back to the search results after reading an author-tagged search result; Google will add three additional links to similar articles from the same author below the originally clicked link.
By helping authors to get better exposure Google is trying to legitimate the online content. Google authorship is identifying real authors behind online content and which is one of the many steps towards a more transparent internet.
Contact us at 619.567.9322 for your Google Authorship and other iMarketing services including search engine optimization (SEO), San Diego internet marketing, pay per click management (PPC), ecommerce solutions, web development & web design, social media marketing and wireless applications (iphone, BREW, Android wireless apps).
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Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.
