In recent months, Meta has reworked its ad transparency instruments. Advertisers can now access certain information about ads, as well as learn about brand safety tools and more. Moreover, advertisers can create a campaign to promote their product or service. If you’re interested in learning more about Meta’s advertiser success center, read the sections below:
Creator Marketplace
Announcing a subscription model for its creators, Meta Newsroom will give its subscribers access to exclusive content. Like Patreon, subscribers will be able to participate in private chats with creators and record exclusive Reels.
Meta will also expand its app, allowing creators to cross-post their Instagram Reels on Facebook. Those interested can also subscribe to Meta via Instagram, where they will see a new subscriber tab.
The Creator Marketplace is a platform similar to TikTok’s Creator Market. Similar to the TikTok Creator Market, it helps brands discover the best Meta creators for their campaigns. The new feature is part of Meta’s ongoing effort to take on TikTok.
However, it’s not clear when creators will be able to apply for the program. It is possible that some of the creators will be rejected and won’t be accepted.
Using TCM to optimize campaign performance is a powerful way to optimize your campaigns. This feature helps advertisers better understand user personalities and behavior, which is essential for successful market penetration and cost-effectiveness.
First-party data from TCM helps marketers learn about target audiences, demographics, and purchasing patterns. Once advertisers get this information, they can make more informed decisions and make smarter advertising decisions. A successful campaign is one that meets the needs of both the creators and the advertisers.
The Creator Marketplace is a new feature that will allow brands and creators to work together on projects. In partnership projects, brands can send the project details to creators. The project will include payment information and deliverables.
Once creators accept the partnership, Meta will create a folder in their Instagram DMs for those messages. After that, the partnership messaging folder will be arranged for both brands and creators.
More parental controls
Facebook’s ad platform, the Advertiser Success Center, is a good way for advertisers to manage their ads and reach a wider audience. However, parents may be concerned about what they’re watching their kids see.
Parents might want to have more parental controls on their ads. Meta has taken this complaint to heart and changed the advertisers it works with. Parents can also set time limits on what their kids can see on the platform.
The parent company of Instagram and Oculus Quest, Meta, is adding new features to help parents monitor their children’s use of the platforms.
Parents can create a dashboard that outlines the content their children are viewing, set screen time limits, and access additional resources for their kids’ safety. Parents can also block certain apps from their kids’ accounts, which is a good move as children can accidentally access inappropriate content.
The Advertiser Success Center will soon be expanded to include parental controls for apps, downloads, and Oculus Quest headsets.
The updates come as a result of concerns about the use of virtual reality by children. As of April, parents can now lock inappropriate apps on their kids’ phones, and teens will be automatically blocked from downloading age-inappropriate apps. Parents can also block the use of certain types of apps on their own PCs.
Facebook's brand safety tools
To protect your brand from being displayed in the news feed of people who aren’t interested in your brand, Facebook is testing new brand safety tools. New tools allow advertisers to exclude content that relates to certain topics, such as hate speech. Facebook will begin testing these tools soon. But there’s still a long way to go before the brand safety tools become a reality. For now, however, you can use the platform’s current brand safety tools to monitor your ad placements.
To administer the Brand Safety tools for your ads, go to your ad manager and click on the nine-dot menu in the upper left corner. Click on “Manage Business,” and then “Brand Safety.” The Brand Safety dashboard contains settings for tracking and controlling your ads. You can also use the Publisher Allow List to pick publishers you want to display your ads. Once you’ve established your preferred publisher list, you’re ready to start testing your ad placements.
Facebook’s brand safety tools allow you to filter and whitelist audience networks. You can even filter by placement to see what types of content you’re missing. The Delivery Report allows you to view where your ad has appeared, as well as which pages, they’ve been running alongside yours. With the ad placement options, you can ensure your brand’s safety and avoid the risk of being associated with potentially harmful content.
Facebook is also enhancing its brand safety tools. Brands and advertisers will be able to access new blocklists, access delivery reports, and search publisher-level inventory filters. Facebook also announced that it has partnered with content-level whitelisting service Zefr, which will play a key role in future brand safety controls. Furthermore, Facebook is testing the use of in-stream ads and publisher white lists for its Audience Network.
Setting up a Facebook ad campaign
In order to maximize the efficiency of your Facebook ad campaign, you can choose between automatic placement, manual placement, and selective placement. Different objectives require different placement settings.
For a successful ad campaign, select Automatic Placement. Then, customize the ad content and bidding to meet your goals. Finally, customize your budget and schedule to achieve your campaign goals. Once you’ve set up your Facebook ad, the next step is to decide how often you want to run it.
The first step in creating a Facebook ad campaign is to create a lookalike audience. Lookalike audiences are based on users who like your page and can be defined by the country or percentage of your page’s fans. The 1% lookalike audience is the closest match to your source audience. To get more people to like your page, try increasing the size of your lookalike audience.
Once you’ve chosen a target audience, you can start creating the ad itself. Facebook has a feature called “Power Editor” that allows you to tailor your ad to different audiences and goals. But it’s not intuitive to use.
That’s why this Facebook ad guide recommends you use the “Create ad” page. Click on it to get to the creation page. Here, you’ll see a series of objectives and select an ad that will meet these goals.
Once you’ve chosen a target audience, you’ll need to create a budget and set the dates for your ads to run. Facebook will show your ads to anyone who has a Facebook account and can control their display. You can also target your audience by demographics, which is the most important factor for successful Facebook ad campaigns. It’s easy to do this when you know the basics of Facebook advertising.
Targeting your ads
The new Advertiser Success Center offers multiple resources and tools to optimize your advertising campaign. The center blends educational resources with execution tools to provide advertisers with comprehensive information. From choosing your audience to set up your campaign, the Advertiser Success Center guides you through all the steps of running a successful ad campaign. For example, the Ad Success Center includes a step-by-step guide to setting up your ads for auction, selecting your budget, and testing your strategies.
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Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
