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The Rise of Perpetual Marketing

Deepak Wadhwani August 23, 2022

Table of Contents Introduction The Rise of Perpetual Marketing is an ongoing process of engagement with customers. It is different from traditional campaign-based marketing, in which the messages a company sends out are focused on the brand. Perpetual demand generation, on the other hand, starts with the personas. Rather than focusing on brand messages, perpetual marketing starts with the people who will make the purchase decision. This process begins with creating personas and persona-centric content and continues with engagement marketing. Engagement Marketing is a perpetual marketing machine One of the greatest challenges marketers face is retaining users. Digitalization has made

Social Network Analysis Using Power BI and R

Deepak Wadhwani August 22, 2022

For social network analysis, you’ll need to choose a social network to analyze and define the connections between the individuals within it. Then, you’ll map the connections and determine their patterns. Several visualization methods exist to help you visualize data, such as node-link diagrams and matrices. Microsoft’s pvibiz library makes creating custom visuals in Power BI a breeze. Data aggregation Data aggregation for social network analysis and social media marketing is an important process in studying the relationships among individuals. It is used to study the spread of information and study the structure of the social network. To begin, choose

Where to Invest in Digital Marketing If You Have Low Budget

Deepak Wadhwani August 22, 2022

There are many ways to maximize the potential of your digital marketing budget. One way to do this is by Investing in marketing automation and content marketing. While these can help your business, they are also expensive. The key is to find ways to maximize your marketing budget without breaking the bank. Email marketing and social media are great options for small businesses with limited budgets. Investing in both can make your business successful. Investing in marketing automation Investing in marketing automation may seem like an investment, but it can actually be a great way to save time and money.

Transform Your E-Commerce Strategy to Meet Demand

Deepak Wadhwani August 18, 2022

There are a number of reasons why transforming your e-commerce strategy to meet demand is vital for your business’s success. The first reason is the need for data. Without data, transforming your e-commerce strategy will be difficult. The second reason is that e-commerce is not a one-size-fits-all proposition. As a result, you must make sure you have a comprehensive view of your customer base in order to make appropriate decisions. Importance of a learning mindset When it comes to scaling up your e-commerce business, a learning mindset is critical for success. To create a learning environment within your organization, you

What’s the Cost of Hiring a CRO Agency?

Deepak Wadhwani August 17, 2022

Whether you need one-time conversion rate optimization or ongoing advisory services, you’ll want to understand how much it costs to hire a CRO agency. This guide outlines how much you should pay for a CRO agency, the benefits of hiring one, and the best time to hire one. Ultimately, the answer depends on your budget and the complexity of your conversion goals. However, the cost associated with hiring a CRO agency is generally worth the extra work you’ll get in return. Cost of hiring a conversion rate optimization agency Hiring a conversion rate optimization agency is an excellent idea for

How To Make Your Online Content More Shoppable

Deepak Wadhwani August 17, 2022

If you want to make your on;ine content more shopper-friendly, you need to focus on creating shoppable content. This content will help users to buy your products or services. You can do this by creating ads, posts, and images that are easy to buy. This is the future of online marketing. You must take advantage of this opportunity. 85% of executives report that social data will soon be their main source of business intelligence. Furthermore, 78% of consumers say they are more likely to purchase from a brand if they receive a positive social media experience. Shoppable content is a

How to Use the Google Ads Performance Planner

Deepak Wadhwani August 16, 2022

Using the Google Ads Performance Planner is essential to the success of your paid advertising campaign. This tool utilizes machine learning and seasonality to make recommendations for your next ad campaign. It can also help you optimize your campaigns based on data from previous campaigns. Here are some tips to use the Google Ads Performance Planner: It uses machine learning To increase the accuracy of your ad campaign forecasts, Google Ads Performance Planner simulates relevant ad auctions and ad landing pages, based on past data and seasonality trends. This tool then compares predicted performance to actual results, using machine learning

How an E-Commerce Platform Pays for Itself

Deepak Wadhwani August 16, 2022

If you want to start a successful e-commerce business, you should choose the right e-commerce platform. There are many factors to consider, including cost, features, and usability. When you are deciding on an e-commerce platform, you should make sure that it meets your requirements and will ultimately pay for itself. In this article, we’ll cover how to choose the right platform for your needs and how to choose a niche. Profitability of E-commerce platforms The profitability of e-commerce platforms is one of the biggest factors that drive the growth of online markets. A CBRE agency report reveals that these platforms

Shopify Support Packages – Shopify Plus Vs Shopify Starter

Deepak Wadhwani August 15, 2022

One of the best features of a Shopify support package is the amount of extra work you can do each month. You can use this time to roll out new features, improve page speed, write blog posts, or improve the Google Search Console coverage of your site. You can even have a team of experts work on your conversion rate optimization. A Shopify support package can help you avoid costly mistakes that can sink your website’s SEO ranking. There are three levels of support for your Shopify website. You can pay a flat rate or opt for a monthly or

The Benefits of Drawing the Way with OKRs

Deepak Wadhwani August 15, 2022

Objectives The practice of Drawing the Way with OKRs can have significant strategic and cultural benefits. The method requires tracking, both against the objectives and against key results. It also requires frequent check-ins to gauge progress and see where the goals may need to be tweaked. In addition, the process encourages the use of affinity maps to visually relate ideas, prioritize goals, and outline next steps. It can help to improve communication and alignment across teams.OKR literature emphasizes the importance of setting objectives, which are aspirational goals that may be hard to achieve. It is important to note that there