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Ultimate Guide to Google Ads

Deepak Wadhwani November 16, 2022

Table Of Contents Introduction What Are Google Ads? Types Of Google Ads How Does Google Ads Work? Perks of Google Ads Google Ads Bidding Strategies How To Optimize Landing Page For Google Ads Types Of Ad Targeting In Google Ads Best Google Ads Practices For Business Boost What Are Google Ads Extensions? Google Ads Reports With Google Ads, you can push the boundaries of advertising and digital marketing. You may wonder how. Welcome to the all-encompassing Ultimate Guide To Google Ads! What began as Google Adwords – an online platform that offered advertising under a pay-per-click pricing model, is now

Nike Digital Transformation: History & Timeline

Deepak Wadhwani November 9, 2022

Table of Contents The world’s largest athletic apparel and footwear brand has rapidly evolved from a traditional retailer into a D2C (Direct-to-Consumer) powerhouse by developing and implementing two key strategies: the Consumer Direct Offense (CDO) and Consumer Direct Acceleration. In the era of rapid disruption, few stories are as instructive as Nike digital transformation. From its founding as Blue Ribbon Sports to launching NIKE.com, and from deploying omnichannel strategies to reinventing supply chain logistics, Nike’s evolution forms a compelling nike timeline of innovation. The brand’s nike timeline underscores how a carefully designed nike digital transformation strategy can accelerate growth, deepen

Getting started with Google Webmaster Tools

Deepak Wadhwani October 28, 2022

Google Webmaster Tools is a very powerful tool in hands of a webmaster for search engine optimization work. Many among you must already be familiar with this tool though with recent layout updates the user interface has been changed by Google to take full advantage of Webmaster Tools. It has caused some issues for the legacy user and those who are not regular at this application. If you are new to the setup then get ready because this article is for you. In this SEO guide we will go through main sections of the Google Webmaster Tools in order to

What is Food Waste and How to Reduce it

Deepak Wadhwani October 27, 2022

Table of Contents: Introduction Feeding America & How to donate How much food is wasted in America? Why do people waste so much food? Environmental Impacts of Wasted Foods Tips to Reduce Food Waste Conclusion Most people don’t realize how much food they throw away every day — from uneaten leftovers to spoiled produce to parts of fruits and vegetables that could be eaten or repurposed. 40% of all food produced in the US is wasted. Americans waste $218 billion in food each year, with dairy products being the most discarded. (Feeding America) The US spends over $1 billion to

Qualcomm – The World’s leading Wireless Technology Innovator

Deepak Wadhwani October 20, 2022

Table of Contents History Linkabit Fleet OmniTRACS CDMA/Wireless revolution/ QCT-Chips Manufacturing Mobile phone Wireless-Patents Inventions Brew-Mobile Apps Automotive-Wingcast ADAS Acquisitions Qualcomm Smart Cities Legal Battles-Apple, Ericson Global Clientele-Huawei Samsung, etc. (Korea, North America, China Project-Europe UMTS standard) Philanthropy Conclusion Qualcomm is a leading American technology company that has led the way for numerous innovations for global wireless communications globally. Over 700 million devices use Qualcomm’s technologies. Qualcomm has been researching and manufacturing software solutions for wireless technologies. Qualcomm has developed inventions critical to mobile communications including 3G, 4G, and 5G. The company develops communication chips under the brand name

Tips for Starting an eCommerce Business

Deepak Wadhwani October 4, 2022

Many small businesses and large corporates have found significant success with eCommerce, which means selling products and services online. Competition among online stores is increasing because everyone is trying to achieve maximum goals in order to sustain on web. We have identified some basic steps for starting an eCommerce business. Here it goes: Compatible Ecommerce Hosting plan: Like every vendor has a distinctive set of products and services, same is the case with eCommerce hosting plans. You can easily get an eCommerce domain for as low as $25 per month but you should also check whether it is compatible with

Google Cloud Introduces Retail Search for Ecommerce Websites

Deepak Wadhwani September 23, 2022

Table of Content What is Search Abandonment? Understanding user intent in search is a hard problem Creating Better Customer Experiences Retail Search Joins Google’s Product Discovery Solutions Early adopters see an immediate impact Conclusion How often has a customer used a store’s website to look for a product only to receive irrelevantly or, worse still, no search results at all? Although the majority of e-commerce websites feature search tools, few of them succeed in enabling users to easily find the products they desire. Shoppers may now obtain more relevant results due to a new eCommerce solution that integrates Google technology

Landing Page Optimization Tips

Deepak Wadhwani September 23, 2022

In online marketing, landing page, sometimes known as a “lead capture page” or a “lander” is a purpose designed page which helps to prompt a certain action or result. A call-to-action (usually abbreviated as CTA) plays an important role for a successful landing page. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a “call” to take an “action.”It’s the page of your website on which visitors arrive at after clicking on a particular link. It can be your homepage, or any other page in your

Disney American Icon-History & Evolution

Deepak Wadhwani September 20, 2022

Table of Contents History Disney Founder-Walt Disney Mickey Mouse Amusement Parks Disney Entertainment Marvel Lucasfilm Disney Merchandise Disney Plus streaming eCommerce subscription Conclusion Disney is considered an icon of American brands. With movies, theme parks, television, and the radio, not to mention products adored by children and adults across the world, they have invented family entertainment. It’s impossible to scale the Walt Disney company’s size and scope without a powerful marketing genius. Disney has dominated the marketplace for years by continually adapting its marketing strategy. Disney is well-known for creating spectacular films that appeal to both children and adults. Disney

Increase Conversion Rates with Conversion Rate Optimization Services

Deepak Wadhwani September 12, 2022

Are you looking for a way to maximize your business’s growth potential? Look no further than conversion rate optimization (CRO), an invaluable tool for any business that wants to increase its revenue and maximize its return on investment. CRO helps businesses identify and capitalize on opportunities to convert more website visitors into paying customers, allowing them to see tangible results from their marketing activities. As the world of online marketing continues to evolve, so too do businesses’ strategies and tactics to increase their conversion rates. Changing visitors into paying customers is the ultimate goal of any E-commerce business. We all