Deepak Wadhwani

digital marketing services

How to Use the Google Ads Performance Planner

Using the Google Ads Performance Planner is essential to the success of your paid advertising campaign. This tool utilizes machine learning and seasonality to make recommendations for your next ad campaign. It can also help you optimize your campaigns based on data from previous campaigns. Here are some tips to use the Google Ads Performance Planner: It uses machine learning To increase the accuracy of your ad campaign forecasts, Google Ads Performance Planner simulates relevant ad auctions and ad landing pages, based on past data and seasonality trends.This tool then compares predicted performance to actual results, using machine learning to

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e-commerce platform

How an E-Commerce Platform Pays for Itself

If you want to start a successful e-commerce business, you should choose the right e-commerce platform. There are many factors to consider, including cost, features, and usability. When you are deciding on an e-commerce platform, you should make sure that it meets your requirements and will ultimately pay for itself. In this article, we’ll cover how to choose the right platform for your needs and how to choose a niche. Profitability of E-commerce platforms The profitability of e-commerce platforms is one of the biggest factors that drive the growth of online markets. A CBRE agency report reveals that these platforms

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Shopify development services

Shopify Support Packages – Shopify Plus Vs Shopify Starter

One of the best features of a Shopify support package is the amount of extra work you can do each month. You can use this time to roll out new features, improve page speed, write blog posts, or improve the Google Search Console coverage of your site. You can even have a team of experts work on your conversion rate optimization. A Shopify support package can help you avoid costly mistakes that can sink your website’s SEO ranking. There are three levels of support for your Shopify website. You can pay a flat rate or opt for a monthly or

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OKRs featured image

The Benefits of Drawing the Way with OKRs

Objectives The practice of Drawing the Way with OKRs can have significant strategic and cultural benefits. The method requires tracking, both against the objectives and against key results. It also requires frequent check-ins to gauge progress and see where the goals may need to be tweaked. In addition, the process encourages the use of affinity maps to visually relate ideas, prioritize goals, and outline next steps. It can help to improve communication and alignment across teams.OKR literature emphasizes the importance of setting objectives, which are aspirational goals that may be hard to achieve. It is important to note that there

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EDR/NDR cyberattacks 2

EDR/NDR-Your one-two punch against cyberattacks

EDR and NDR are a pair of tools that together provide a powerful one-two punch against cyberattacks. Both technologies rely on a variety of sources of data including AI, threat intelligence, behavioral analysis, and indicators of compromise. Once detected, these technologies enable organizations to take steps to protect themselves, such as removing malicious software, isolating systems from the network, and rolling back to a known good state. In addition, these tools can generate forensic evidence files. NetFlow is a common source of data for NDR Both EDR and NDR solutions ingest and analyze network traffic. Both methods can detect attacks

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chatbots

Why Chatbots Will Be the Main CX Channel by 2027

Customer experience is one of the most important aspects of a business, but the future of Customer Experience is the symbiotic relationship between a business and its customers. AI technology, Customer service, and Web-based chatbots all play a role in delivering superior CX. These technologies are already here and are already helping improve the way people do business. Read on to discover why Chatbots Will Be the Main CX Channel by 2027. Customer service With the help of artificial intelligence, chatbots will provide personalized customer service. Through data analytics and automatically labeled live customer interactions, chatbots will learn and grow

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Success center Meta

Meta’s New Advertiser Success Center

In recent months, Meta has reworked its ad transparency instruments. Advertisers can now access certain information about ads, as well as learn about brand safety tools and more. Moreover, advertisers can create a campaign to promote their product or service. If you’re interested in learning more about Meta’s advertiser success center, read the sections below: Creator Marketplace Announcing a subscription model for its creators, Meta Newsroom will give its subscribers access to exclusive content. Like Patreon, subscribers will be able to participate in private chats with creators and record exclusive Reels. Meta will also expand its app, allowing creators to

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shopify seo company

Shopify POS Loyalty Programs

Table of Content Introduction RferralCandy​ Square Loyalty​ Growave Kangaroo​ Are you looking for ways to drive customer loyalty and engagement for your business? Shopify POS loyalty programs are an essential tool for boosting customer loyalty and ensuring your business is staying ahead of the competition. To get started with Shopify POS loyalty programs, you can download the app for iOS or Android devices. After downloading the app, sign in with your Shopify account. Your POS app will then fill with the products that you sell, including those on the Growave platform. Once you’ve logged in, select the loyalty & POS

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Adobe commerce

B2C and B2B Shopping Solution-Adobe Commerce

Table Of Content Adobe Commerce is the most trusted commerce platform globally​ It offers tailored experiences​ It is available as a PaaS application​ Conclusion Learn why Adobe Commerce is the most trusted commerce platform in the world. The SaaS platform allows for tailored experiences for each customer. It also supports all kinds of payment gateways, including PayPal. Learn more about Adobe Commerce and PROS, two specialized Adobe Commerce Partners. Tour our best-in-class B2C and B2B shopping solutions today! PROS is a specialized Adobe Commerce Partner We specialize in a broad range of eCommerce solutions. Our portfolio of services includes design

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Shopify site maintenance

How to Save Money on Shopify Site Maintenance

If you are running a shop on Shopify, you’ll need to do regular maintenance for your site to keep it running efficiently. If you don’t have the time or expertise to do this yourself, consider hiring a Shopify site maintenance service. These professionals will update your site on a regular basis, optimize it for speed and performance, and resolve any errors that may arise. This will free you up to focus on expanding your business instead of worrying about your site. The experts at PROS have extensive experience in Shopify, and offer scalable Shopify support services. Consistent site maintenance will

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