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Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According to industry pundits Ebay may be a big loser for this round. Other affected site are PR websites like PRWeb.com, PR Newswire, BusinessWire and PRLog, all seem to have lost significant rankings in Google. Once again the site owners ask the question “what should one

Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding:  What is your brand identity? What are your products & services? Who is your target audience? What is unique about shopping on your website? All these elements including brand’s name, logo, communication style and other visual elements define your brand identity. These can be created with the help of marketing consultant. Design: The first and foremost need is to have a website. How it looks,

Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic,  a deep understanding of Google and  evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm has given SEO experts all over the world many a sleepless nights affecting ranking based on 200 on-page and off-page SEO factors. But What is an Algorithm? In common terms an Algorithm is a set of rules that a program must follow in its execution. In

The Heartbleed bug is an encryption flaw, uncovered by researchers and experts from Google’s security team and a software security firm called Codenomicon. The bug affects web servers running Apache and Nginx software. Heartbleed Bug can exploit the hidden flaw to expose private information that users enter into websites, applications, web email and even instant messages. According to internet security experts, this bug active for last two years at least, has the ability to slip malicious operators past the OpenSSL security layer and capture passwords as well as forge authentication cookies and obtain other private information. Nearly half the websites

You have created great content for your website and while Google gives the highest priority to the quality content, there are others thing also for giving that extra push to your website. There is a constant struggle to reach the visibility zone in Search Engine Result Pages (SERPs) and you can’t sit on the laurels once you get there as there are hundreds of competitors vying for your place. In this article we are going to discuss some essential points that you need to know to achieve and keep high rankings on SERPs. Website Load Time: Website load time is

Search Engine Optimization techniques have evolved drastically over the last few years with Google changing its algorithm several times from Caffine, Panda, Penguin to Hummingbird now. The fundamentals using clean on-page SEO tags, html code, building a few links, used to get your website traffic from Google within a few months. With the number of sites and content increasing exponentially the race to the top of hill is steeper  and resource intensive. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings. Tips from San Diego SEO company PROS In this article

In our continuing series regarding the best SEO practices for ecommerce marketplaces and websites, we are looking at top ecommerce websites and online marketplaces, and the various SEO challenges they face and how to work with such websites. In the recent times Google, the definitive search engine, has taken firm steps to improve the relevance and quality of its Search Engine Result Pages (SERPs). Starting with Panda Updates and more recently its Hummingbird Update, Google has amply made it clear that natural and relevant content will be the focus area for them, so if you create good content people will link

E-commerce marketing is the comprehensive process of promoting your business online by creating an online presence of your ecommerce site. It’s not just about all about getting visitors to your site but, once there, to entice them into becoming a customer. Ecommerce marketing is a continually evolving field wherein the marketing tactics constantly evolve with customer tastes and requirements. The process is further complicated by the fact that there are competitors vying for same customers and offering similar services or products. Ecommerce marketing has evolved from product promotion to creating personalized relationships between marketers and consumers. Ecommerce Marketing Strategy Tips