How to Optimize Digital Transformation For Utility and Energy Companies

Utility and energy companies like other businesses are focusing on digital transformation to keep up with customer demands and growth in consumption, and to stay ahead in the competition.  These dramatic changes are forcing utilities to reimagine their business models and leverage the digital transformation by engaging customers, empowering employees, transforming products and optimizing operations. The approach is moving from reactive to proactive. Architecting the utilities of the future is essential and involves smart grid transformation, managing renewable energy and distributed generation, digital prosumer engagement, and cultural changes to meet new business challenges.  Digitization is able to help utilities quickly

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How to Accelerate Digital Transformation For Retail

What Is Digital Transformation? Digital Transformation means the use of digital technologies to create business innovations that change the already existing industries or form new ones altogether. It is about reimagining the way to bring people, data, and processes together. Form a Digital Transformation strategy that emphases on these three parts in order to create value for your customers and to retain a competitive advantage in a digital-first world. Nowadays the demand of the consumers is complete personalization, custom-made offers and seamless interactions through any possible channels. Customers are now more “digital” than ever. Visiting a mall or a brick-and-mortar

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How to Achieve Digital Transformation For Government Agencies

Government agencies need to start on digital transformation to deliver valuable digital services which can improve the livelihood of their citizens all around the world. The digital technologies can help government agencies to: Understand their citizens in a better way and achieve better results Provide services more effectively and efficiently To deliver best solutions to various policy challenges Engage with other partners to implement new services & models Launch innovative public services and get revenue out of it Here are some of the best examples of digital transformation by various governments: Smartphones and Wearable Tech Boost Manchester Police The use

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Digital Transformation – The 4th Industrial Revolution

Digital Transformation is a journey of strategic, planned organizational changes. It starts by empowering our teams with new methods to create a highly responsive data driven strategy and a fearless culture of innovation. It’s the right leadership that creates the high performing innovative organization which is delivered by marketers and technologists. Right now there is a raging tornado of change fuelled by digitalization, mobilization, augmentation, disintermediation, automation and the list goes on. Science fiction is becoming science fact. Think about self driving cars or computers that can learn and think. The way we work will never be the same, BAU

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Smart Cities Can Be Smart Business for Utilities

“What Makes A City Smart?” The answer to this question is broad but the smart infrastructure is surely the first thing that a city smart has. Smart infrastructure is has a direct connection with utilities. Utilities such as gas, water, grid, or lighting play a significant role in building a smarter city. Two-thirds of the U.S. population live in cities, and by 2050, over 70% of the population of the world will be in cities (T&D World). According to Gartner, almost 1.4 billion connected things will be used to create efficient and sustainable cities by 2020. Statista predicts that the

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Top 10 Strategic IoT Technologies and Trends

The latest strategic Internet of Things (IoT) technology trends will boost digital business innovation in the coming years. Key emerging IoT trends and technologies also demand CIOs having necessary skills and partners. 1 million IoT devices are going to be purchased and installed each hour in 2021. (Gartner) 3.5 billion – number of cellular devices that will include IoT connections by 2023. (Ericcson) 80% of retailers will use IoT to customize store visits by 2021. (SAS) Consumers, governments and businesses will have a combined investment of $1.6 trillion for installing IoT solutions in 2020. (Business Insider) There are ways using

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Top 6 Digital Transformation Trends In Healthcare

There was a time when scheduling a doctor’s appointment or getting any tests done would take days. But now healthcare is experiencing a constant and huge shift in order to provide better customer experience. The digital transformation trends, just as in other industries, is increasing in healthcare as well. The revolution of digital transformation can be seen in every industry, but technology is helping us in healthcare especially, to live longer safer, healthier, and more productive lives. Below are the top six trends in healthcare, the effect of which could save lives for years to come. 1. Telemedicine Telehealth technology

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The Ultimate Guide To Ecommerce Product Marketing

Learning about product marketing can help your bottom line and the can have a positive influence on the success of your products. Ecommerce growth statistics show that sales worldwide are expected to reach $4.8 trillion by 2021. (Statista) There are expected to be nearly 2B digital buyers in the world in 2019. (Statista) By 2040, around 95% of all purchases are expected to be via ecommerce. (Nasdaq) Ecommerce retail sales are expected to account for 13.7% of global retail sales in 2019. (Statista) By 2040, around 95% of all purchases are expected to be via ecommerce.(Nasdaq) What Is Product Marketing?

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Ecommerce Technology Tools And Customer Engagement

If you want your brand to be successful, create engaged audiences and excellent customer experience. You have to make the tough process of buying seem easy. Top-Notch customer experience is so profitable that the customer experience and relationship management software market alone is considered to be worth US$48.2 billion and it is gradually rising. There are so many options for marketers to consider that is overwhelming. Global retail e-commerce sales are expected to reach $4.8 trillion by 2021. (Statista) Customer experience will surpass price and product as the key brand differentiator by the year 2020. — Customers 2020 Report “Brick

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7 Things We Can Learn From Ecommerce Giants

Ecommerce is a growing market, and more and more businesses are starting to leverage its power for themselves. However, most people only think of ecommerce in terms of industry giants. Retailers like Amazon seem to be the driving force behind this ecommerce gold rush.  Ecommerce is a big business and is getting bigger every day.  It is estimated that, by 2040, 95% of purchases will be made online — (Nasdaq) In 2017, ecommerce was responsible for $2.3 trillion in sales, which is expected to almost double to $4.5 trillion by 2021. – (Kinsta) It is pridicted that B2B ecommerce sales

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