Applying Growth-Driven Design to Ecommerce Websites

Growth Driven Design or GDD is a totally new method by which you can transform the way you redesign your websites. It simply converts into money as well as time saved for your business! With GDD you can avoid going through a total redesign of your site ever again. It can be done bit by bit, making huge advances supported by metrics to help convert your visitors into customers. GDD is the latest vibrant marketing approach. GDD, unlike customary web design is powerful, evolutionary, and employed based on actual response and user data and is principally valuable for ecommerce businesses’

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Conversion Rate Optimization Tools and Tips to Increase Your ROI

Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers.  Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For converting online traffic into customers require conversion optimization tools & techniques including landing page optimization, A/B testing and a comprehensive online marketing strategy to target your audience. In order to increase conversion rate, one must tweak, modify and test the way your web pages look,

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How to Use Facebook Audience Insights: A Beginner’s Guide

Facebook Audience Insights as defined by Facebook itself is “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more”. To put it in a layman’s language, it is a tool which helps advertisers to know the details about the audience they wish to target for promoting their products. Apart from helping you in knowing the details of the target audience, this tool also helps in knowing your audience, even without posting advertisements for them. This data helps you in building strong buyer personas, uncovering gems for competitive

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How Ecommerce Success Can Be Achieved

Ecommerce success primarily means having a thriving platform for selling products and services online. This, however, comes with a lot of efforts which includes running the right type of business and having a great website or online store with appropriate user friendly features and staying focused on your products. Starting an ecommerce business does not just mean having an ecommerce website. You need to grow your business online, sell products or services and build up trust among customers. Understand Your Type of Business You need to understand the type of business that you want to run- one that suits your

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Search Engine Optimization (SEO) Game Plan for Online Marketers

Search engine optimization (SEO) can significantly increase traffic to your website which boosts your branding, sales, and customers. SEO involves several off-page and on-page techniques to help search engines find and rank your site higher organically in response to a search from the user. The SEO process includes content optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (YouTube, Google local, AdWords, major sites like WSJ, Forbes, CNN etc. ) . SEO enhances your brand, gets visibility and provide your business the reliability that it wants to flourish. A search engine considers several factors

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10 Principles for Outstanding Web Design, User Experience and Usability

User interface (UI) and user experience (UX) are important for an ecommerce website to ensure a potential visitor becomes a customer that buys your products or services. Ensure your website has an optimized ecommerce shopping cart design including sufficient use of whitespace, visual checkout process, clear description of each section, product summary, testimonials and product ratings, shipping details, clear call-to-action buttons (CTA), color contrast and more. Visual elements are important to the success of a website since they help improve conversion rates and user experience. Two crucial factors to be looked into and enhance when attempting to do so are (1) user experience (how

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How to Master Ecommerce Content Marketing

Content is king, and mastering ecommerce search engine optimization through unique, fresh, informative, engaging, and relevant content will drive quality targeted traffic to your ecommerce website from search engines like Google, Yahoo!, and Bing. Content may include animation, ‘how to’ videos, guides, whitepapers, blogs, social media, graphics, and of course text. This is reinforced by Google’s algorithms that recommend adding value through unique content. Ecommerce businesses like Amazon, Airbnb, eBay, and more have high engagement with their users since their content is up-to-date and of very high quality, including reviews and how-to guides optimized for ecommerce SEO best practices. To

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High Converting Call to Action Phrases

Call to action or CTA phrases are actually words that are very important and can dramatically increase your ecommerce website conversions. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a ‘call’ to take an ‘action.’ Writing a strong call to action phrase is an art and science. It is important to learn and understand why some ‘call to action phrases’ are more effective than others. Landing Pages are the perfect place to use call to action phrases. CTA plays an important role for a

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How to Get Started on Google Shopping

Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a powerful way to drive target visitors directly to your products with a single click. Google Shopping AdWords Google shopping is the part of Google AdWords platform which allows advertising on Google search, Google Display Network and YouTube. Google shopping enables shoppers to find products easily and

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How to Optimize Your Amazon Shopping Campaigns

Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own business or have a unique item for sale, you can follow the below tips to make your product ready for selling and marketing on Amazon.com: Get Reviews The trend of online reviews has become quite popular, and people normally review the feedback of other customers

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