How to Use Instagram to Promote Your Brand and Drive Sales

Instagram is an online photo-sharing & video-sharing social networking platform that enables its users to take pictures and videos, and share them on a variety of websites like Facebook, Twitter, Flickr and Tumblr for social media marketing purposes. Its unique feature is that it confines images to a square shape, similar to Polaroid images and Kodak Instamatic, with 4:3 aspect ratio usually used by mobile device cameras. Besides, users can also apply digital filters to their photos. Instagram included video sharing in June 2013 thereby allowing its users to record and share videos with a maximum duration of 15 seconds. Over

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Top 10 Affordable Ways to Grow Your Business

Online business requires you to develop and design a user friendly website. Once it’s done, you need to figure out ways through search engine optimization (SEO), content marketing, social media marketing, PPC & email marketing to drive customers to your website. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here are some quick and affordable ways to grow your business online: 1) Manage Your Social Media – Facebook, Twitter, YouTube, Pinterest etc: Did you know that as of January 2014, 74% of

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The Age of Drones

Drones are on the news everywhere from military operations to commercial uses. They are impacting our personal and commercial aspects of everyday life. From the hobbyist that tinkers with flying one around his neighborhood to the supercharged 4K live video streaming commercial drone, drones come in all shapes and sizes. Much of the credit goes to military use and research on Unmanned Aerial Vehicles (UAVs) and Remote Piloted Vehicles (RPVs) that led to the evolution of drones for civilian use. An Unmanned aerial vehicle (UAV) is a sort of flying machine which has no onboard passengers or crew. UAVs incorporate

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How to Build Your Brand Online

Good business not only starts with marketing, but must be carried over throughout the sales process, execution, and support of the products and services we sell. We must provide good will and focus our energy on listening and helping rather than talking and selling. If we follow these 5 principles we will be well on our way to creating a strong and consistent brand that will be championed by employees and customers alike. Infographic Source: boutiquedigital.co.uk 1: Brand is not what you say it is. It’s what they say it is We always have a wrong perception that we know our

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Mobile Technology Trends to Watch in 2015

2015 is sure to witness a lot of new mobile technology trends as smartphones are being adopted all over the world at a great pace. These trends are going to set new standards through mobiles in the way we play, work and shop. 1)      Battle for Wearables Mobile technologies are expanding with brand new wearables like Google Glass and Apple Watch. The developers will have to keep up with the pace as brands are trying to woo customers with innovative products. Apple is launching Apple Watch with great momentum and in this year wear mobile technology will be developed globally. The

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CES International conference 2015 Highlights

What: Consumer Electronics Show (CES) International conference 2015 When: Tuesday, January 6 to Friday, January 9, 2015 Where:  Las Vegas, Nevada, United States Description:  Keynotes: Consumer Electronics Show (CES) International conference 2015 is scheduled to take place in Las Vegas, Nevada, United States from January 6 to 9, 2015. Thought-leaders and visionaries from the CE industry will once again take the keynote stage at the 2015 International CES. Don’t miss what these exciting executives have to say about the future of their company and consumer technology. Keynote addresses will take place in three locations: The Venetian’s Palazzo Ballroom within CES Tech West, Westgate’s Theater within CES

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Internet of Things and its Applications

The Internet of Things (IoT) is the next evolution of the internet which will enable physical world objects like appliances, smartphones, cars and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with humans. IoT offers advanced connectivity of smart devices, systems and services far better than before. It covers a diverse range of domains, protocols and applications. The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like

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How to Create Content That Drives Lots of Organic Traffic

Organic traffic or natural website traffic are search engine visitors that come to your website by search for keywords relevant to your website without any paid ads.  Have you ever thought about it why some websites get more organic traffic than others? After analyzing many blogs and content sharing platforms on the web, we came to a conclusion which can be divided into following steps: 1) Content Marketing Strategy: If you want to generate more organic traffic from your content marketing strategies, keep it fresh, unique, targeted for greater conversion rates and improved search engine optimization (SEO). According to recent studies, only 49%

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Conversion Rate Optimization Tips and Techniques

Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers.  Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For converting online traffic into customers require conversion optimization tools & techniques including landing page optimization, A/B testing and a comprehensive online marketing strategy to target your audience. In order to increase conversion rate, one must tweak, modify and test the way your web pages look,

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Mobile Technology Trends Businesses Need to Watch

Mobile devices are used by consumers in almost every aspect of their daily lives and every business, whether large or small must be able to engage consumers through this medium in a seamless manner. It’s not just creating a mobile app but the whole business ecosystem must be ready to embrace technologies that will shape the future of the Internet. Some of these technology trends to watch out for include: Infographic by: CISCO The Internet of Things Revolution: The Internet of Things is connecting people, data, process and things together to make networked connections more valuable and relevant.  According to Belkin’s Chief Marketing

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