Rise of Ecommerce & Mobile Commerce

Ecommerce is evolving faster than ever with the rise of mobile commerce or m-commerce. With the advancement of technology, consumers now prefer to shop via tablets & smartphones because of new sophisticated mobile apps that enable them easy online shopping experience.  Here are some of the facts about rise of e-commerce & m-commerce: 1) Global E-commerce sales to reach $1.2 trillion this year: It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. E-commerce enables businesses to communicate and

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How PPC Can Give Plastic Surgery a New Face and Market

An important aspect of success for any plastic surgeon or someone in the field is to expand and cultivate their client base. In this age, professionals in every industry and business, whether it is finance, insurance, law, real estate, writers, health, are taking advantage of the internet and marketing their services online. Internet marketing is one of the most important tools to compete in your field and to make sure that more people know about you and your services. Keep up with the rest of the competition and the world with Pay Per Click advertising. Below is a summary of

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Google Launches Android L to Blur the Line Between Web and Native Apps on Android

Recently, Avni Shah, the Chrome Director of Product Management, introduced the latest version of Chrome included in the next Android software update, known as Android L. There are featured updates and a better version of Chrome. Not only that, Android L blends native apps with web apps, thus ushering in the demise of native apps a lot faster than expected. The redesigned app switcher of Android L looks similar to the Safari feature of iOS 7. It shows all of your recent apps in a drawer like interface. It shows both native and active web apps and tabs. Each web

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Why Do Business Schools Still Teach The Famed 4P’s Of Marketing, When Three Are Dead?

Jerome McCarthy, in 1960, came up with a great idea on how to shrink all the components of any marketing strategy into Four P’s which includes Product, Price, Place, and Promotion. These 4P’s were very influential for students as well as marketing professionals for decades. But gradually the marketing policies changed and so did their relevant strategies. But the four P’s are still being treated as the Gospel, taught in almost all business and management institutions while their usage is dooming companies rather than enriching them. Among the four P’s, Promotion, Place and Price, are already redundant and do not

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Amazon Fire Phone Review: Will This Smartphone be a Good Buy?

Amazon unveiled its first ever smartphone after four years of working on it diligently. The Fire phone is 4.7-inch long, boasts of 2.2GHz quad-core Snapdragon 800 processor, 2 GB RAM, an Adreno 330 graphics processor and runs on Amazon’s customized version of Android, called the Fire OS. Amazon has incorporated some new and risky features that may make all the difference. Amazon has incorporated “Dynamic Perspective” that creates an illusion of depth behind the screen. It is noticeable right on the lock screen, which has 18 options, from moving balloons to jungle and casino scenes. To create this 3-D effect or

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Guide to Google Chrome’s New Built-in Device Emulation

In the past 5 years, internet traffic originating from mobile devices has risen from 0.9% to an astounding 15%. That makes it imperative to have a basic level of support for mobile users in everything you build online. Even though there are new tools and technologies to make that easier, there are still many issues that need to be solved. One of the most common issues is finding devices on which you can test your creations. It simply isn’t feasible to individually test on many of the thousands of internet capable devices. Therefore, the best solution is to find a

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Google Analytics Adds Enhanced Ecommerce Data and Reporting Tools

E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they are dropping off.” It is even easier for e-retailers to collect more rough data on consumer behavior on their sites. Google is making it simpler to generate reports based on the data already collected. Using this cutting-edge tool in Google Analytics, ecommerce website businesses can

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Top Ten SEM Optimization Tips for Ecommerce Sites

Search Engine Marketing (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search Engine Marketing (SEM) optimization is necessary for any ecommerce website. Gaining insights into the process and using other tools and technology to enhance the performance of your ecommerce business is very important. It is more than running AdWords. Below are 10 tips that make sure that your SEM is as it should be. 1.    URL Tags: Go into “My Account” in Google AdWords and enable the auto-tag option. You can

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10 Questions to Ask Before Hiring an Ecommerce Developer

If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce business. We have tried to compile a list of 10 questions to assist you with the selection process: 1. What ecommerce software do you use to build online stores? There are all kinds of ecommerce solutions available in the market, a research on this topic

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10 Reasons Why Every Ecommerce or Online Business Websites Need a Digital Marketing Consultant

Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The Marketing Director, owner or a team, more often than not, may be given the task of managing more than one marketing channels at one

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