How Manufacturers Can Prepare For the Upcoming Google Algorithm Changes

Table of contents: Prepare your website for “page experience” rankings factors Major components of core web vitals How can manufacturers prepare for Google’s “page experience” algorithm change? Google has recently updated the factors that it reviews when determining which websites appear first when consumers surf the internet looking for the products or services they want. This will enable businesses including manufacturers to see the change in their rankings compared with their competitors as these changes are launched in May 2021. 74% of people are likely to return to a website if it is optimized for mobile (Red Website Design) Intentional

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How Walmart Boosted Its Ecommerce Strategy With Consumer Data From Stores

Table of contents: Harmonizing the customer and user experience Replicating the ecommerce playbook Achieving a streamlined supply chain The ecommerce demands were only increased by the realities of the pandemic with Walmart reaching an annual growth of 97% in fiscal Q2 2021. Walmart used online and in-store data to predict and manage its supply chain, which is a huge asset that enables it to deal with the pre and post-pandemic world. Walmart is among the world’s top retailers (Revenues and Profits) Figures of the Walmart annual revenue have nearly doubled since 2005 (Macrotrends) Walmart yearly revenue has been on the

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The Ultimate Guide To Core Web Vitals For Enterprise Businesses

Table of contents: What are Core Web Vitals? How to Improve User Experience Which is Now Considered as a Google Ranking Factor Insights on Page Experience improvements from both lab and field data How to measure and improve your own Core Web Vitals data What are Core Web Vitals? Core Web Vitals are a new set of performance metrics that help emphasize features of web page development that influence User Experience (UX). The way Google assesses the general experience that a page is providing is enhanced by this new ranking signal that combines Core Web Vitals with existing user experience.

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The Ultimate Guide to Microsoft Azure and How Does It Work?

Table of contents: What is Microsoft Azure? Various Azure services Why use Azure? How companies use Microsoft Azure? Conclusion What Is Microsoft Azure? Azure is a cloud computing platform that allows businesses to use cloud services and resources offered by Microsoft. Businesses can use these services and resources to store and transform their data, according to their needs. You require an active internet connection to connect to the Azure portal to get access to these resources and services. Cloud data centers will process 94% of workloads in 2021 (Cisco) As of February 2021, the worldwide cloud market grew 32% this

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How To Achieve Digital Acceleration For Your Company

Table of contents: What is digital acceleration? Why is digital acceleration important? Steps to achieve digital acceleration Conclusion What Is Digital Acceleration? Basically, digital acceleration is when technology is adopted by businesses and manual processes or outdated technology is replaced with the latest and digital technology. A 2% increase is expected by IT leaders in their IT budget for 2021 and boards of directors plan to increase investment in technology by an average of 6.9% across the enterprise. (gartner.com) 70% of companies either have a digital transformation strategy in place or are working on one. (Forbes) Despite pandemic, global spending

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Social Media Marketing

Social Media Marketing   Social Media Marketing is the newest and one of the most effective marketing tools for engagement.  Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service.  Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization).  The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+.   Facebook Facebook is the largest display ad network online with a reach of about

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What Is HR Digital Transformation? Definition, Strategies, And Challenges

Table of contents: What is digital transformation in HR? Digital transformation strategy: how to enable digital transformation in HR Challenges to the digital transformation of HR Conclusion What is Digital Transformation in HR? HR digital transformation is the transformation in the functioning of HR, utilizing data to guide every part of HR including payroll, benefits, performance management, learning and development, rewards and recognition, and hiring. By 2023, the investment in the technologies and services that enable digital transformation worldwide is predicted to reach 2.3 trillion U.S. dollars. (IDC) The digital transformation market is expected to grow at a CAGR (compound

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b2b lead gen strategies

Top 10 B2B Lead Generation Tactics And Strategies For 2021

Lead generation is the key to growth for any B2B business. A strong lead generation process will help increase your sales. Below are the top ten B2B lead generation strategies to drive sales for your business. 1. Content Marketing (Inbound Marketing) Content marketing focuses on the creation and distribution of useful, and relevant content to reach the target audience. It is a strategic marketing approach that helps to retain visitors and eventually turn them into customers. Draw attention and drive leads Increase customer base Make and boost online sales Grow brand awareness Content marketing is effective and an ideal source

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Ecommerce Makes Up A Bigger Portion Of The Distributor Sales Pie

20% of all distributor sales are going to be done online in the near future. Analysis and data in the 2020 Distributor 300 report reveal that last year about 16.9%—$957.0 billion of all distributor sales of about $6.0 trillion was done on an ecommerce site, marketplace, or log-in portal. The day is near when U.S. distributors will see B2B ecommerce sales as the largest part of the sales pie. 2020 B2B —Distributor 300 report from Digital Commerce 360 B2B was released recently which shows that five years back ecommerce constituted nearly 11%, or $580.8 billion, of all sales. The ongoing

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digital ecosystem

Why Digital Ecosystems Are Driving Digital Transformation

Table of Contents Introduction The heart of this transformation lies the concept of digital ecosystems, revolutionizing the way organizations operate, innovate, and connect with their customers. These interconnected networks of digital platforms, services, and technologies are not just reshaping industries; they are driving fundamental shifts in the way businesses approach digital transformation. In this era where agility, collaboration, and innovation reign supreme, understanding the pivotal role of digital ecosystems is paramount. This introduction delves into the reasons why digital ecosystems have become the driving force behind the ongoing revolution in digital transformation. From fostering innovation and enhancing customer experiences to

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