M-commerce is a rapidly growing phenomenon greatly driven by small and medium sized businesses, which are unencumbered with all the legacy systems and procedures in place. A growing number of analysts are predicting that throughout 2014, there will be a broadening trend of embracing this tech in many forms. According to recent studies, 20% of
What is Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players : the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for
You may be interested in Top E-commerce Trends for 2023 With the rise of mobile commerce and the proliferation of multi-channel selling, there will be plenty of opportunities to grow your business in the coming year. Described below are some of the trends which we feel will be prominent and shape the year ahead Ecommerce Going Mobile:
Introduction In the ever-evolving landscape of marketing, mobile advertising has emerged as a powerful force reshaping consumer behavior. With the exponential growth in smartphone usage worldwide, businesses are increasingly turning to mobile platforms to reach and engage with their target audiences. The impact of mobile advertising on consumer behavior is profound, influencing purchasing decisions, brand
If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave.
Google released its annual year-end report, a list of top global search trends for the year that includes a video overview and the year’s top 100 searches. Google’s annual ranking of search results for 2013, or as they call it in Silicon Valley, the Year-End Zeitgeist . Google dominates search market share on the Internet with over
Google now has tips for hundreds of its products and services on its Google Tips website. It can be overwhelming to learn about Google products and Google Tips is a great idea that is bound to help users learn more about Google stuff . Google tips features some lesser known functions found in its products
Mobile commerce or m-commerce is growing at a tremendous pace. At 20 percent of overall online sales, mobile spending rose 28 percent during 2012, 2nd Quarter, according to IBM. Led by big gains in health and beauty and home goods, mobile continued to dominate. In comparison, in-store sales rose 4.6 percent in the second quarter,
IT research company Gartner, Inc. highlighted the top 10 technologies and trends that will be strategic for most organizations in 2014. Technology Trends for 2014 Mobile Device Diversity and Management The advent of Bring Your Own Device (BYOD) and rapidly emerging platforms using diverse software bases are now a reality. Long gone are the days
Search engines are the tools by which any one now looks for things they need online. For any internet based entity, online marketing strategy starts with understanding how anyone can find you online. Here Search Engine Optimization (SEO) comes into play. SEO is the most important process which optimizes your site to be found for specific
