The scale and scope of doing business online is growing at an exponential rate over the last decade and any one not leveraging e-commerce for their business is losing precious revenue to competitors. The goal of any ecommerce business is to set up a digital storefront, to sell products and services over the internet. We have
In the past 5 years, internet traffic originating from mobile devices has risen from 0.9% to an astounding 15%. That makes it imperative to have a basic level of support for mobile users in everything you build online. Even though there are new tools and technologies to make that easier, there are still many issues
Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to
E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they
Search Engine Marketing (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search Engine Marketing (SEM) optimization is necessary for any ecommerce website. Gaining insights into the process and using other tools and technology to enhance the
WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs. However, as WordPress began to increase in popularity, more advanced
If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce
Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According
The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big
Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding: What is your brand identity? What are your products & services? Who is your target audience? What is unique
