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Project Overview
Daily Rise Coffee is committed to promoting positive energy and supporting a healthy, active lifestyle. As certified organic coffee roasters based in Utah, they take pride in sourcing high-quality, responsibly sourced green coffee from around the globe. Each of their small-batch roasts is crafted with precision, ensuring consistency in flavor from their single-origin and single-estate beans to their thoughtfully curated blends. By focusing on the details, they aim to deliver a cup that’s as exceptional as the day ahead.
Challenges:
- Redesign Retail Website: The idea was to redesign the retail website with user friendly, mobile responsive layout and align design with brand identity.
- Launch Wholesale Platform: Launch a new wholesale website with custom logic for pricing, discounts and website access. Wholesale site gated to approved, registered customers with logged-in view restrictions.
- Subscription Features: Implement subscription purchasing for retail customers
- Marketing and SEO: Optimize Website for search engines and launch data-driven marketing campaigns on Klaviyo and other platforms.
Solutions Delivered:
Wholesale Platform (Shopify)
- Design & Development: Launched a new wholesale website with custom functionalities based on pricing and discounts logic.
- Custom Pricing Logic: Dynamic pricing using Shopify Liquid and apps; adjusts per-unit cost by quantity tier
- Customer Access: Gated login; only approved wholesale buyers see pricing and order functionality
- Order Experience: Real-time price calculations, location-based shipping rates, and delivery estimates
- Ongoing Customization: Continuous feature upgrades to support wholesale growth
Retail Website (Shopify)
- Design & Development: Responsive, visually engaging storefront aligned with brand identity
- Subscriptions: Custom-built recurring order system (e.g., weekly and monthly coffee)
- SEO: Optimized metadata, headers, image tags, sitemap, and blog setup for organic traffic
- Email Marketing: Klaviyo integration for automated flows—welcome series, promos, launches—with custom-branded templates
Results
- Wholesale Activation: Functional gated storefront with dynamic tiered pricing; approved buyers now placing direct orders
- Retail Launch: Live retail site with active subscription options
- Marketing Engagement: New email flows delivering strong opens, clicks, and conversions
- Growth Phase: Ongoing improvements in conversion rate optimization and website UI/UX
Technologies & Services
Shopify, Klaviyo – Email Marketing, Bold Subscriptions, SEO, Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager
Goals Achieved
Organic Traffic Growth
0
%
Lead Conversion Increased
0
%
Page Speed Improved By
0
%
