Aztec Container – WordPress Design Development, Marketing, SEO, Google & Meta Ads
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Project Overview
Founded in 1969, Aztec Container began its journey serving Southern California with standard 20-foot and 40-foot shipping containers. With a commitment to quality and customer satisfaction, the company has since expanded its reach to serve clients across the United States. As the business grew, so did the need for a powerful digital presence that could support its national operations and evolving customer needs. PROS, a top-rated Internet Marketing Agency, was brought in to deliver a increased lead generation and market outreach.
Challenges:
- Outdated Website Technology: The website was built on an older technology stack, which negatively impacted both its performance and user experience
- Inconsistent and Limited Marketing Efforts: Marketing initiatives were Irregular and lacked consistency, resulting in low visibility and limited website traffic
- Low Social Media Presence: Social media activity was minimal, with infrequent posts and limited follower growth. Engagement across platforms was virtually nonexistent
- Local Search Visibility: Google My Business and local search listings were underutilized, resulting in missed opportunities to strengthen local brand awareness.
Solutions Delivered:
- Search Engine Optimization (SEO): Improved organic visibility, driving consistent growth in qualified website traffic. Increased keyword rankings for high-intent searches, leading to more inbound leads. Enhanced site structure and page speed, improving overall user experience and engagement.
- Paid Advertising – Google Ads, Meta Ads, and Bing Ads: Generated a steady flow of high-quality leads through well-optimized campaigns. Increased ROI by focusing on high-performing keywords, audiences, and ad creatives. Achieved higher click-through rates and conversions through A/B testing and bid optimization.
- Klaviyo Marketing Automation: Strengthened customer engagement with personalized email flows and automated sequences. Increased open rates and conversions through segmentation and targeted messaging. Enhanced customer retention by nurturing leads and driving repeat business effectively.
- Content Marketing: Published optimized content that attracted more organic traffic and improved brand authority. Educated potential customers with valuable insights, driving higher engagement and trust. Supported lead generation efforts by creating content aligned with search intent and sales goals.
- HubSpot Integration: Streamlined lead management and centralized customer interactions in a single platform. Improved sales team efficiency with automated lead assignment and tracking. Enabled better decision-making with real-time visibility into lead activity and pipeline performance.
- Reporting: Delivered actionable insights with detailed performance reports across all marketing channels. Identified top-performing campaigns and strategies, guiding future optimizations. Increased transparency and accountability with clear metrics on traffic, leads, and conversions.
Results
- Improved Lead Generations: The new Shopify website and custom product bundle functionality increased both AOV and overall conversion rates.
- High ROAS: Google Ads campaigns delivered a strong return on ad spend, contributing to consistent revenue growth.
- Organic Traffic Growth: The SEO efforts improved keyword rankings, resulting in higher organic search traffic.
- Visitor Engagement: Email automation through Klaviyo improved open and click-through rates, generating more leads.
- Social Engagement: Boosted Social engagement through Facebook, Instagram, YouTube and LinkedIn
- Local Search Optimization: Leveraged Google My Business and Google Local Search to boost local brand visibility, resulting in increased organic impressions and improved local awareness for the business.
Technologies and Services
Technologies and services used: WordPress, Klaviyo, Search Engine Optimization, Google Analytics 4, Google Ads, Meta Ads, LinkedIn, Google My Business, YouTube and Hubspot
Goals Achieved
Organic Traffic Growth
0
%
Lead Conversion Increased
0
%
Page Speed Improved By
0
%
