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Project Overview
Concept Hardware is an online Hardware store that provides high quality products for Commercial, Residential and Institutional purposes. The Company required web development and paid advertising services to increase its revenue. PROS as a 5-star rated Shopify development Agency built a website for an athletic undergarments retailer. The team also provided the client with SEO service and set up their Google Analytics accounts.
Challenges:
- Lack of Wholesale eCommerce Capabilities: Concept Hardware needed a scalable solution to serve their B2B audience with specific pricing, access, and user flows.
- Outdated User Experience: The existing interface was not optimized for professional buyers, leading to friction during navigation and checkout.
- Limited Marketing Automation: The brand had no structured email workflows in place for lead nurturing or re-engagement.
- Minimal Online Visibility: The site needed on-page SEO to improve discoverability on search engines.
- Performance Maintenance: Ensuring the site remained fast, responsive, and up-to-date required a consistent upgrade strategy.
Solutions Delivered:
- Shopify Plus Website Development: A custom wholesale-focused Shopify Plus site was developed with advanced features such as tiered pricing, login-gated access for B2B customers, and seamless checkout for large-volume orders.
- UI/UX Strategy: Created a clean, functional design that prioritized ease of navigation, product discoverability, and order management for wholesale buyers.
- Klaviyo Integration & Email Marketing: Klaviyo was integrated to manage both promotional and transactional email flows. Automated campaigns were created for product updates, reorders, and onboarding new wholesale clients.
- On-Page SEO: Executed on-page SEO optimizations including keyword-rich meta tags, improved site structure, and optimized product/category pages to enhance organic search performance.
- Google Ads Launch: Developed and managed Google Ads campaigns targeting industry-specific keywords, driving high-intent traffic to key product and category pages.
- Regular Theme Upgrades: Maintained and improved site performance through timely theme updates, ensuring compatibility with Shopify Plus features and long-term scalability.
Results
- Successful Wholesale Launch: The Shopify Plus setup provided an intuitive and efficient experience for B2B customers, increasing order volume and repeat business.
- Stronger Brand Experience: Enhanced UI/UX design contributed to a professional and modern brand perception among architects, contractors, and commercial clients.
- Improved Email Performance: Klaviyo-powered automation led to better customer retention, reactivation of dormant clients, and higher engagement rates.
- Search Visibility & Traffic Growth: SEO improvements resulted in higher rankings and a steady increase in qualified organic traffic.
- Lead Generation: Google Ads campaigns brought in industry-specific leads, increasing sales opportunities and expanding the customer base.
- Ongoing Optimization: Theme upgrades ensured long-term technical stability and compatibility with future Shopify innovations.
Technologies & Services
Technolgies used: Shopify Plus, Search Engine Optimization, Analytics, Paid Advertising, Web Development, Klaviyo setup and Google Ads
Goals Achieved
Organic Traffic Growth
0
%
Lead Conversion Increased
0
%
Page Speed Improved By
0
%
