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Project Overview
Established in 2017, His Corner is a boutique gifting brand committed to infusing a personal touch into every celebration. HisCorner, originally selling through a third-party marketplace (Etsy), aimed to establish itself as an independent brand with a standalone eCommerce presence. The client envisioned a custom store for personalized gifts and wanted full control over branding, product presentation, and customer experience.
Partnering with PROS, a renowned Shopify development agency, His Corner embarked on a digital transformation journey. PROS delivered a comprehensive solution that included Shopify website development, SEO optimization, Google Analytics integration, and performance-driven paid advertising campaigns.
The Challenge:
- Custom Platform Development: Etsy provides a built-in marketplace ecosystem, simplifying operations for sellers. Replicating this on an independent platform required building everything from scratch.
- Catalog & Inventory Migration: Migrating the complete product catalog, including variations, while ensuring data accuracy and inventory sync.
- Logistics & Tax Setup: Setting up logistics for order fulfillment, taxation, and shipping across multiple regions.
- Brand & Marketing Establishment: Building brand visibility and marketing channels from the ground up.
Solutions Delivered:
- Platform Setup & Development: Developed a fast, mobile-responsive Shopify storefront aligned with the HisCorner brand. Custom Shopify theme design included homepage, collection pages, and product detail pages (PDPs) optimized for user experience and conversion.
- Product & Data Migration: Migrated the entire product catalog from Etsy to Shopify, including product descriptions, images, variants, and inventory data. Ensured accurate transfer and seamless setup of SKUs and product metadata.
- Marketing Automation Integration: Integrated Klaviyo for email marketing automation, enabling targeted flows for welcome series, cart abandonment, order updates, and promotional campaigns.
- Analytics & Tracking Setup: Implemented Google Search Console (GSC), Google Analytics 4 (GA4), and Google Tag Manager (GTM) for advanced tracking and performance monitoring. Ensured eCommerce event tracking and funnel insights were properly configured.
- Advertising & Paid Media: Launched Google Ads campaigns targeting high-intent traffic to drive conversions. Connected Meta Ads Manager with the store’s Facebook and Instagram presence for social media promotions and retargeting.
Results
- Successful Order Fulfillment: The newly launched Shopify store is performing strongly with 2000+ orders delivered/processed.
- Consistent Traffic Growth: Monthly traffic is growing consistently by 10–12%, attributed to PPC campaigns and organic growth.
Improved Customer Engagement & Retention: Enhanced customer engagement and retention through automated email flows and retargeting strategies.
Technologies & Services
Technolgies used: Shopify, Search Engine Optimization, Analytics, Paid Advertising, Web Development, Klaviyo, Google Ads, GA4, GTM, GSC and Meta Ads
