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Project Overview
JIV Athletics is a women-owned premium performance underwear brand tailored for active women, from athletes to dancers and fitness enthusiasts. Their products combine innovation, comfort, and sweat-free functionality in a seamless design.
To support their growth, JIV Athletics partnered with us to elevate their digital presence. The collaboration included a complete Shopify website design and development, marketing, SEO, influencer partnerships, and ongoing performance optimization—designed to drive sales.
Challenges:
- Outdated Website: The previous website lacked visual appeal, mobile responsiveness, and modern features like product bundles, limited upsell opportunities.
- Low Organic Visibility: The site required a comprehensive SEO strategy to improve rankings and drive qualified traffic.
- Manual Marketing Processes: Email campaigns and customer engagement strategies were not automated, leading to missed opportunities for personalization and retention.
- Limited Community Engagement: The brand had no structured affiliate or ambassador programs to build advocacy and word-of-mouth marketing.
- Platform Expansion Needs: TikTok and Amazon marketing were untapped, and there was no structured advertising approach for maximizing ROAS.
Solutions Delivered:
- Shopify Design & Development: Customized Shopify theme to align with brand identity, improved user interface and user experience, developed a responsive layout ensuring seamless performance across devices, optimized site speed, integrated payment gateways to enhance website functionality. Managed product catalog setup including collections, variants and custom filters.
- Custom Product Bundles Feature: Designed and developed a custom bundle feature to allow customers mix & match products/sizes/colors of their choice, increasing AOV and engagement.
- Digital Marketing & Paid Ads: Launched Google Ads with targeted keywords, improving ROAS and maintaining low costs.
- Ambassador & Affiliate Programs: Rolled out influencer and referral programs to boost brand advocacy and drive sales.
- SEO Optimization: Conducted a full SEO audit with on-page and technical enhancements for better search visibility.
- Klaviyo Integration: Integrated Klaviyo with Shopify for automated email marketing, welcome flows, abandoned cart and post-purchase flows.
- Amazon Account Launch & Setup: Established a new Amazon Seller Central account, configured seller settings, and ensured operational readiness for order processing and fulfillment.
- Brand Registry Enrollment: Registered JIV Athletics with Amazon Brand Registry to protect intellectual property, access enhanced brand content features, and gain more control over product listings.
- Product Setup & Configuration: Created optimized product listings with high-quality images, bullet points, and descriptions that reflect the brand’s voice. Configured parent-child relationships and backend details like SKUs, pricing, and fulfillment settings.
- Amazon SEO Optimization: Conducted in-depth keyword research to optimize product titles, bullet points, backend search terms, and descriptions.
- Amazon Advertising Campaigns: Launched Sponsored Product, Sponsored Brand, and Sponsored Display campaigns to drive traffic and conversions.
- Amazon Marketing & Promotions: Set up deals, coupons, and promotions to increase product visibility and conversion. Integrated A+ Content to enhance brand storytelling and increase shopper engagement.
- Competitor & Market Analysis: Analyzed top competitors’ pricing, listing structure, ad strategy, and reviews to identify gaps and opportunities. Used insights to position JIV Athletics competitively in the Amazon marketplace.
- TikTok Marketing: Integrated TikTok with Shopify for seamless product and order data sync, optimized product listings for TikTok Shop visibility, and actively managed and monitored order performance to ensure smooth fulfillment and customer satisfaction.
- Global Expansion: Preparing localized site launches for Canada and India to scale global presence
Results
- Improved Conversions: The new Shopify website and custom product bundle functionality increased both AOV and overall conversion rates.
- High ROAS: Google Ads campaigns delivered a strong return on ad spend, contributing to consistent revenue growth.
- Organic Traffic Growth: The SEO efforts improved keyword rankings, resulting in higher organic search traffic.
- Customer Engagement: Email automation through Klaviyo improved open and click-through rates, driving more repeat purchases.
- Community Engagement: Ambassador and affiliate programs generated authentic user-generated content and increased brand credibility.
- Broader Reach: TikTok and Amazon marketing expanded visibility among new customer segments.
- Ongoing Success: With continuous optimization and international expansion plans, JIV Athletics is poised for scalable growth.
Technologies and Services
Technologies and services used: Shopify, Klaviyo, Amazon, TikTok, Search Engine Optimization, Google Analytics 4, Google Ads, Meta Ads, Affiliate Marketing, Influencer Marketing.
Goals Achieved
Organic Traffic Growth
0
%
Lead Conversion Increased
0
%
Page Speed Improved By
0
%
