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Project Overview
Seagate(R) is the registered trademark of First Fishery, a seafood processor, fishing company, and supplement manufacturer established in 1981, and based in San Diego.
The Seagate trademark and symbol have become better known than the name of the parent company, and have taken over as the identity of this company’s business. Seagate is unusual in the health food industry because we harvest and process our own raw materials, including cactus, grapes and olive leaves.
A recent project, freeze-dried sweet organic carrot powder has even required that we operate our own organic farm in order to produce carrots that are 100% free of chemicals and pesticides.
Challenges:
- Outdated Website Design: The previous website lacked modern aesthetics, intuitive navigation, and a mobile-friendly layout.
- Low Conversion Rates: The site required CRO improvements to convert visitors into buyers effectively.
- Performance Bottlenecks: Slow load times negatively impacted SEO, user experience, and sales performance.
- Email Marketing Limitations: Manual and generic email campaigns were underperforming, with no customer segmentation in place.
- Lack of Subscription Functionality: The website did not support recurring order flows, which limited long-term customer retention opportunities.
Solutions Delivered:
- Website Design & Development: We redesigned and developed a modern Shopify storefront with a clean layout, streamlined navigation, and a mobile-first approach, enhancing the overall user experience for new and returning customers.
- UI/UX Enhancements: Focused on customer journey mapping, we redesigned product pages, menus, and conversion touchpoints to provide a seamless browsing and checkout experience.
- Conversion Rate Optimization (CRO): We conducted a full CRO audit and implemented A/B testing, product page enhancements, trust badges, and call-to-action (CTA) optimizations to increase conversions.
- Site Speed Optimization: Image compression, code minification, lazy loading, and server-side optimizations were executed to reduce load times and boost SEO performance.
- Google Ads Campaigns: Created and managed Google Ads campaigns targeting high-intent keywords for key product categories, resulting in increased traffic and consistent ROAS improvement.
- Klaviyo Integration & Email Marketing: Klaviyo was fully integrated to automate and segment email flows for both retail and wholesale audiences.
- Recurring Order Subscription Functionality: Integrated a subscription system that allows customers to set up recurring orders for their favorite products, boosting customer lifetime value and retention.
Results & Impact
- Enhanced User Experience: Visitors spent more time on the site and navigated more easily through optimized design and structure.
- Higher Conversions: CRO improvements led to a noticeable increase in conversion rates from both paid and organic channels.
- Faster Website Performance: Load times were significantly reduced, contributing to better user retention and search rankings.
- Stronger Email Engagement: Monthly email campaigns with retail/wholesale segmentation saw higher open and click-through rates, resulting in more repeat purchases.
- Increased Revenue: Recurring subscription orders generated predictable, recurring revenue, while Google Ads consistently attracted qualified traffic.
Project Implementation
Technologies used: Shopify, Ecommerce, Search Engine Optimization, Email Marketing, Analytics, Paid Advertising, CRO Tools, Web Development
Categories: Design , Development, E-commerce, Shopify, Marketing
