Get Free Marketing Consultation for Your Business
Project Overview
Shop Melissa, a renowned fashion footwear brand with a legacy in high-quality, eco-conscious design, needed a next‑level ecommerce platform to support their growing global ambitions and omnichannel retail strategy. Melissa’s inception was marked by disruption, emerging in 1979 with a mission to redefine plastic into timeless elegance and transform the conventional into the remarkable. The Aranha model, drawing inspiration from the footwear of French Riviera fishermen, quickly captured hearts and became an enduring symbol, resonating across generations.
The Challenge:
- Oracle → Shopify migration: Ensuring reliable transfer of SKUs, imagery, customer profiles, orders, products and pages
- ERP synchronization: Syncing between Shopify and NetSuite to prevent oversells and streamline fulfillment
- POS integration: Maintain a unified catalog, inventory counts, and order history across digital and physical channels
- Performance & brand compliance: Fast-loading, on‑brand UI without sacrificing UX
- Marketing scalability: Launching automated campaigns at scale, holiday promotions, cart recoveries, and SMS blasts
Solutions Delivered:
- Data Migration: Migrated all data from Oracle to Shopify Plus–products, images, customers, orders, and content. Used custom scripts and API pipelines; preserved SEO with redirects and metadata mapping
- NetSuite ERP Integration: Synced inventory, pricing, and orders via Shopify–NetSuite connector. Enabled ERP-driven fulfillment and real-time stock updates
- Retail POS Integration: Linked Shopify POS with NetSuite for unified inventory and customer data across online and in-store
- Design & Development: Built a fast, mobile-first storefront with brand-aligned UI. Custom Shopify theme with optimized PDPs, collections, checkout, and lazy-load features
- Marketing Automation: Integrated email/SMS platform with flows for welcome, cart recovery, order updates, and promos
Analytics & SEO: Set up Google Analytics & Search Console. Migrated SEO data and structure to maintain rankings and track performance
Results
- Operational efficiency: Real‑time syncing among Shopify, NetSuite, and POS, eliminated manual work and oversell risks
- Consumer experience: A cohesive brand journey online and offline, with faster site speeds and responsive checkout, enhancing conversion
- Marketing effectiveness: Automated email and SMS campaigns improved engagement, repeat purchases, and average order value
- Platform readiness: Shopify Plus’s enterprise features empowered the team with greater agility and scalability
Technologies & Services
Shopify, Shopify Plus, Marketing Automation, Digital Marketing, SEO, PPC, Design, Development, Ecommerce
Goals Achieved
Organic Traffic Growth
0
%
Lead Conversion Increased
0
%
Page Speed Improved By
0
%
