Artificial intelligence

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. 30 % of companies worldwide will be using AI in at least one of their sales processes by 2020. (Venture Harbour) Chatbots will power 85% of customer service by 2020. (Innovation Enterprise) Global spending on cognitive and AI systems is predicted to reach $57.6 billion in 2021. (IDC) 44% of executives consider the data provided by the artificial intelligence to be its most important