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Driving traffic to your website is a major challenge. Here are some tips to help you boost traffic via search engines like Google, Yahoo, Bing and social networks like Facebook, Twitter, Youtube & Blogs. Below we have mentioned some of the basic key points that you must take care of in order to drive traffic to your website or blog. 1. Search Engine Optimization (SEO) One of the first things is to optimize your blog or website content for  search engines to help you increase organic traffic to your website. Organic traffic is the most effective as it is the

Companies from large corporations to small businesses now compete to maximize their exposure on search engine results (Google, Yahoo/Bing & more ) and spend a lot of time, money and effort  to maintain their search rankings via online marketing including media buying, search engine optimization (SEO ), paid search and content (blogs, video, images ). A top ranking can mean a lot of business flowing to them from visitors looking for products and services. A US government report projects  Online /Ecommerce business just for the retail sector at beyond $200 billion for the fiscal year 2012. A big portion of

The word “brand” is derived from the Old Norse ‘brandr’ meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The idea of branding grew out of the need to differentiate ones owned property or product from others in order to either keeping it safe or trading it for profit. Your company branding in the current times is not much different, the company name, its logo, its product design and slogans all are part of the overall perception of an entity doing business in global markets and keeping it uniquely identifiable for

Table of Contents: Why Are E-Commerce Metrics and KPIs Important? How do you choose the metrics or key performance indicators to use? How often should you check your Ecommerce Metrics and KPIs? What are the 15 Key Metrics and KPIs? Why Choose PROS? Conclusion Metrics and key performance indicators (KPIs) are critical components of every e-commerce marketing plan. These measurements indicate the success of your website, and by analyzing them, you may determine the areas of improvement for your business. E-commerce Metrics, a key indicator of the performance of any e-commerce business or website, play an important role in measuring

Google’s Panda and Penguin algorithm updates have changed the internet marketing practices, including how sites should be built and how “backlinks” should be created. Link building is an Off-page SEO technique to create links back to your website from other blogs or websites. Search engines are intensely interested in the number and quality of links over the web that points back to your site. Link building will help you to drive more traffic to your websites and quality backlinks will also rank your website higher in search engines. As an SEO expert you need to utilize the power of links

If you already have a website and want to appear it on Google and other search engines, then you need to create a sitemap for your site for proper indexing. Here is guide to know how actually it’s done for better search results! Creating a sitemap for your website can help Google and other search engines to review and index your website more easily and correctly for better results. A sitemap is a list of pages of your site that shows the search engines exactly what pages you have. With sitemap, keywords in your site pages will be indexed properly which will

Facebook recently introduced a few new features, Hashtags (#) being the starring one. Hashtags will help users and promoters to find a hotspot for a specific subject and /or event. By inserting a hashtag before a keyword the users will be able to have large group discussions on it. Why Facebook introduced hashtags support? As other sites have speculated, Facebook (empowered by its acquisition of Storylane) could possibly announce on June 20 a revamp of notes or some other kind of blogging service that would serve as a Tumblr competitor. Users might be able to sort through posts and notes