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  Pay Per Click (PPC) is an essential part of any Internet marketing campaign.  When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword.  The advertiser only pays for each time the ad is clicked in the search engine results.  At PROS we take our clients through a three-step process to optimize their PPC using paid search engines like Google Adwords and Bing Adcenter.  First, we establish the keyword strategy by researching the market and analyzing the data to determine what key words will target the correct traffic

Table of Content Introduction Marketing Automation Content Marketing Mobile Commerce Voice first browsing is becoming a new trend Technical advertising is more effective Engaging with chatbots Customer experience can be customized Beyond Apps Social Commerce Fastest means for delivery and returns Conclusion Ecommerce marketers must implement the latest technologies to achieve maximum ROI. Technology helps save time and streamline your ecommerce business. These technologies not only enhance the consumer journey but also focus on building customer loyalty. Technologies to improve your ecommerce business include Marketing Automation, Content Marketing, Mobile Commerce, Voice First Browsing and many more. Marketers can apply the

We are all aware that we are living in the modern era of technology. Traditional shopping is becoming less popular, and online shopping is becoming more popular all over the world. You can create an online store on many platforms. Magento, woo-commerce, Shopify, and a variety of other platforms are the most well-known e-commerce platforms. Shopify Ecommerce Statistics More than 1.7 million merchants sell using the Shopify platform. (Shopify Unite) Shopify processed $5.1 billion+ sales in 2020. (Shopify & You) The Shopify eCommerce App Store contains over 3,200 apps. (Shopify) Shopify’s total revenue in the first quarter of 2021 was