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Table of Contents What is Ad Optimization? Why is it Important To optimize Ads? What are the various Ad platforms? How to Optimize Google Ads and Facebook Ads? 1. What is Ad Optimization? Ad optimization implies creating and improving relevant advertisement campaigns for higher ROI based on best practices and data metrics including KPIs on various ad platforms including : Google Ads AdRoll Bing Ads Facebook ads YouTube Video Campaigns Instagram Ads Twitter Ads LinkedIn Ads Yelp Ads Reddit Ads KEY STATISTICS 95% of ad clicks on mobile devices go to Google Ads’ campaigns (WebFX, 2021) US social media ad

Table of Contents: What is a Marketing Funnel? What Is The Importance Of A Marketing Funnel? What Are The Different Components Of A Marketing Funnel? How Does A Marketing Funnel Work? Examples Of Remarkable Marketing Funnels Conclusion What Is A Marketing Funnel? A marketing funnel simplifies the customer journey from start to finish. A funnel guides the customer to a conversion, whether it’s a form submission or a purchase by mapping each phase of the customer journey and what tools or tactics you are going to use to help move prospects down the funnel. In a marketing funnel, you constantly

“If you have got an idea, start today. There’s no better time than now to get going.” ーKevin Systrom, CEO of Instagram Table of Contents What is Instagram E-commerce? Why is Instagram E-commerce important? How to set up Instagram Shopping? How to Promote your E-commerce Business on Instagram? Examples of E-commerce using Instagram Shopping Conclusion You might be thinkingーwhy use Instagram for a business like yours? Here are a few stats that will answer this question. Key Instagram Statistics Instagram has over 1 billion users, and 90% of them follow at least one business. (Statista) 96% of fashion brands based

TABLE OF CONTENTS What is Shopify? What makes Shopify so Adaptable? Significance of Marketing Strategy for Shopify Nine Effective Tactics to Improve Shopify Marketing Strategy Adding new products to Pinterest Search Engine Optimization (SEO) Collaboration with Influencers Creating a Blog Video Marketing Creating Loyalty Programs Use Affiliate Marketing Organizing Contests and Giveaways  Examples of Brands using Shopify Marketing  STAPLES GYMSHARK  Final notes Bloggers use WordPress. Artists use Etsy. Business and store owners use Shopify. If you own a store or a business, you might have watched a video about opening an online store on Shopify. Or maybe your family or