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Table of contents: What is site speed? Why is site speed important? Best practices for improving site speed It doesn’t matter if you are a small business or a large corporation, website page speed is a critical factor for any business to gain customers and increase revenue. The speed of a website creates the first impression of your business. It has a direct impact on website user experience, conversion rates, repeat customers, and SEO rankings. Google considers site speed a ranking factor for both desktop and mobile searches. 53% of visits are abandoned if a mobile site takes more than

Table of contents: Introduction Driving service excellence through digitalization and innovation Increasing agility with data-driven decisions and collaboration Delivering global governance and insights with TBM FedEx provides reliable and fast delivery to over 220 countries and territories, linking markets that encompass over 99% of the gross domestic product of the world. FedEx is the world’s largest cargo airline with over 650 aircraft, 100,000 vehicles, and 450,000 staff members, shipping 12 million pounds of goods daily. FedEx’s case study of modernizing its IT to maximize value, agility, and growth offers more than lessons in infrastructure—it offers a blueprint for how modern

Table of contents: What is Business Analytics? Why is business analytics important? Business analytics techniques Benefits of business analytics Examples of business analytics What Is Business Analytics? Business analytics (BA) refers to the usage of technologies and practices to examine the data and performance of an organization. Statistical analysis is used to gain insights and make data-driven decisions in the future. It helps to identify which datasets are beneficial and which can drive revenue, and increase efficiency. Key Statistics 90% of business strategies will explicitly mention data as a vital industry asset and analytics as a fundamental proficiency by 2022.

Table of contents: What is a buyer persona? Why are buyer personas important? Types of buyer personas Step by step guide on how to create B2B buyer personas Conclusion What Is A Buyer Persona? A buyer persona represents your ideal client decision-maker. As you develop your buyer persona, address every aspect and issue that can influence how, when, and why anyone will buy. These factors include information about demographics, behavioral patterns, motivation, and goals. Here is an example of a persona by hubspot. Why are Buyer Personas Important? Personas can be considered marketing code for “knowing your audience.” When you

Table of contents: Prepare your website for “page experience” rankings factors Major components of core web vitals How can manufacturers prepare for Google’s “page experience” algorithm change? Google has recently updated the factors that it reviews when determining which websites appear first when consumers surf the internet looking for the products or services they want. This will enable businesses including manufacturers to see the change in their rankings compared with their competitors as these changes are launched in May 2021. 74% of people are likely to return to a website if it is optimized for mobile (Red Website Design) Intentional

Table of contents: Harmonizing the customer and user experience Replicating the ecommerce playbook Achieving a streamlined supply chain The ecommerce demands were only increased by the realities of the pandemic with Walmart reaching an annual growth of 97% in fiscal Q2 2021. Walmart used online and in-store data to predict and manage its supply chain, which is a huge asset that enables it to deal with the pre and post-pandemic world. Walmart is among the world’s top retailers (Revenues and Profits) Figures of the Walmart annual revenue have nearly doubled since 2005 (Macrotrends) Walmart yearly revenue has been on the

Table of contents: What are Core Web Vitals? How to Improve User Experience Which is Now Considered as a Google Ranking Factor Insights on Page Experience improvements from both lab and field data How to measure and improve your own Core Web Vitals data What are Core Web Vitals? Core Web Vitals are a new set of performance metrics that help emphasize features of web page development that influence User Experience (UX). The way Google assesses the general experience that a page is providing is enhanced by this new ranking signal that combines Core Web Vitals with existing user experience.