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Table of contents: What is business branding? Why is business branding important? Different types of business branding Examples of successful business branding Conclusion What Is Business Branding? Branding is one of the most essential aspects of a business.   Branding becomes the identity of a company and distinguishes you from your competitors. Get an edge in increasingly competitive markets by adopting an effective brand strategy. 89% of B2B marketers say brand awareness is the most important goal 77% of B2B marketers say branding is crucial for growth Color improves brand recognition by up to 80% 60% of B2B brands say that

Table of contents: What is Drupal? Who uses Drupal? Why use Drupal for your business? Conclusion What Is Drupal? Drupal is free open source software that can be used to create and manage different kinds of websites. It includes a content management system and development framework. 1.6% of all websites on the Internet run on Drupal. (Source: w3techs) The Drupal community has 1.3 million members. (Source: Agiledrop) Drupal works in 100 languages. (Source: Twitter) 97% of users are satisfied with Drupal. (Source: FinancesOnline) Drupal has a 2.9% share of the CMS market. (Source: w3techs) You can use Drupal to create:

Table of contents: What is ecommerce marketing? Ecommerce marketing strategies to boost sales in 2021 Conclusion What Is Ecommerce Marketing? Ecommerce marketing is the process of driving traffic to your online store using various strategies to convert that traffic into paying customers. Having the right ecommerce marketing strategies are important for all businesses regardless of their size. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. (Shopify Plus, 2019) By the year 2040, 95% of shopping will be facilitated by ecommerce. (Nasdaq, 2017) 51% of shoppers use Google to research a purchase they plan to make online

Ultimate Guide To Reputation Management Table of contents: What is online reputation management? Why is reputation management important? Online reputation management strategies you can use Conclusion What Is Online Reputation Management? Online reputation management (ORM) refers to managing, controlling and influencing an individual’s, group’s, brand’s or business’s reputation online.  Users research opinions and reviews about companies online before engaging with them on various sites and social media networks including Glassdoor, Trustpilot, Google My business,  Yelp, Linkedin, Facebook and many others.  Any company that has negative reviews or opinions can lose potential customers if it does not manage its reputation online.

Table of Contents: Importance of customer relationship management (CRM) Benefits of using a CRM Top CRM platforms Conclusion Importance Of Customer Relationship Management (CRM) Customer Relationship Management (CRM) helps companies to manage interactions and develop customer relationships to increase sales and profitability. CRM makes it easy for businesses to organize and automate customer interactions across departments like sales, marketing, or customer service. It improves efficiency and productivity by automating the process of managing customer relationships. 92% of businesses believe that CRM is a significant tool in achieving their revenue goals. (Super Office, 2021) Investing in CRM is one of the

Table of contents: What is marketing automation? Why is marketing automation important? How does marketing automation help marketers? How to implement marketing automation in your organization? Top marketing automation software platforms Conclusion What Is Marketing Automation? Marketing automation is a process of using software to automate marketing tasks to drive sales, generate leads, and effectively target customers with automated marketing messages across channels. It enables you to work with greater efficiency, increase conversions, reduce costs, and improve customer experience. Why Is Marketing Automation Important? Marketing automation can streamline your marketing efforts, make them more efficient, and helps your team to

Table of contents: What is digital marketing? Why you should hire a digital marketing agency? Digital marketing agency services SEO Infographics Facebook Advertising Video Advertising Mobile Marketing Content Marketing E-mail Marketing Conversion Rate Optimization Conclusion What Is Digital Marketing? The advertising done through online media channels including search engines, websites, social media, email to promote brands, goods, and services is referred to as digital marketing. It allows you can reach your customers anytime, anywhere through various platforms such as desktop, laptop, or even mobile phones. 72% of online marketers describe content creation as their most effective SEO tactic. (isitwp) Almost

Table of contents: What Is B2B Digital Transformation? Digital Selling and Marketing Digital Experience Innovation Digital Operating Model Renovation Conclusion What Is B2B Digital Transformation? In simple terms, B2B digital transformation involves the implementation of digital solutions to streamline processes. The focus of B2B digital transformations is to improve efficiency but the latest trends have shifted to enhancing the buyer experience. Global spending on digital transformation technologies and services is estimated to have grown 10% in 2020. (IDC) Experience-led companies have 1.6 times higher customer satisfaction rates and 1.9 times higher average order value. (Adobe) 70% of companies either have

Table of contents Introduction Steps to Improve Conversion Rate Otimization User-friendly Navigation Optimize Shopify Homepage Optimize Category pages Optimize the Product Pages Optimize the Cart Page Optimize Checkout Page Optimize Abandonment Cart Optimize Page Speed Conclusion Shopify is one of the leading ecommerce platforms with thousands of businesses globally. Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who purchase your product or service. Some interesting CRO statistics: The average conversion rate for Shopify is 1.5% The average mobile conversion rate for Shopify store owners is 0.9% The average desktop conversion rate for Shopify store

Table of contents: What are Google Ads? Types of Google ads Advantages Of Using Google Ads Steps To Set Up Google Ads Account Google Ads Best Practices Conclusion What are Google Ads? Source: freecoursewebsite.com Google owns and operates the world’s largest and most widely used online advertising network.  Google search YouTube Google display ads (formerly known as Doubleclick) Google shopping Some interesting Google Ad Statistics: Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020) 96% of Google’s revenue comes from advertising (Curvearro, 2020) There are more than 2 million Google Ads accounts (PPC Statistics,