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The fast and steady rise of e-commerce has made Google making one of the top shopping channels as far as customer preference is concerned. You need to form optimized shopping experiences on the channel if you want your sales and customer base to increase. Start with Google if you want to make your company grow. Your business is unique which means you need a unique option among the options that are available. Below are the four recommended ways to follow in order to improve your venture. Google Shopping Feed: It is a spreadsheet that organizes and describes your product catalog.

You can prevent data duplication as well as manual data entry and have multiple systems in sync if you integrate e-commerce with Enterprise Resource Planning (ERP) system. It will help your business to operate more efficiently. E-commerce is an innovative method of selling products at lower costs. It has revolutionized the way companies do business and interact with their customers. Having an online store is no longer an additional thing, it is a need now. The online store is beneficial for retailers as well as customers. But if the storefront of retailers is not integrated with their ERP system, it

Whether you want to start a new business or expand your current business, Shopify is a wonderful option to sell your wholesale products. You can generate more revenue if you diversify your product line. Please contact us today for your Shopify projects or call us at 619-567-9322. What is Wholesale? When goods are sold in huge quantities to retailers, it is called selling in wholesale. You can make money through wholesale like this: The needed raw materials are bought by a supply chain and a product is created. Those products are bought in huge quantity by a wholesaler and sold to

Google Ads is the right place to spend your money to reach your target audience through ads. It is a paid advertising platform that was launched as Google Adwords in October 2000 that is two years after Google.com came on the scene. It was renamed as Google Ads after some rebranding. It falls under a marketing channel – pay-per-click. The advertisers are supposed to pay per click (PPC) or per impression (CPM) on an ad. You can create an optimized ad campaign through Google Ads. If your campaign is up to the mark, it will generate more clicks which will

The era we live in gives us so many options to communicate that the day doesn’t seem too far when the option of calling using a phone is left altogether. However, the intertwining of calls with online activity – increase in direct dialing using voice assistants as well as click to call buttons for mobile search, makes it just a speculation. There are various high-stakes situations or complicated transactions in which help from human assistance becomes inevitable. In fact, talking to an agent is preferred rather than filling a web form in such circumstances. Calls are in favor of service

Paid promotion for ecommerce is a serious business and the amount spent on it every year is huge. If your potential customers are already on Amazon, it is wise to allocate resources to serving ads for them. You can make a substantial return on investment for paid advertising with the proper conversion rate on the right product. Amazon’s marketplace is profitable but it is so crowded that you have to compete with two million merchants to earn some profit. Amazon is one of the top choices of shoppers to shop and if you attract the buyers then you are going

The most effective and powerful method to connect with your customers and address their concerns is marketing. However, there is a lot to do and even understand about marketing which can make it a bit overwhelming. Nowadays websites, email newsletters, print ads, and social media are considered just basics. Marketing for financial institutions figures out who uses your financial products, what products are used and why. In short, it explores your customer base. In 2019, you have to answer to your customer’s changing needs using data-driven metrics. You have to stay relevant to appeal to new consumers and for that,

Lookalike audiences are a Facebook segmentation tool that sees your current users and finds new users whose demographics as well as interests match with your existing users. This powerful marketing tool can be used to efficiently find high-converting users. Lookalike audiences are a branch of Facebook’s custom audiences. Lookalike audiences can be created from custom audiences. These are easy to create and implement. Facebook finds new users to target in a new campaign by identifying the main similarities between members of the original custom audience. Facebook’s lookalike audiences tool is the best way to reach your target audience and it

In 2019, as announced by Magento, you can launch Google Smart Shopping campaigns within the Magento control panel. About Magento It is the number one commerce platform in the world and handles more than $100 billion in merchandise yearly. Magento offers different products and solutions personalized to fulfill the needs of businesses of any size across any industry. Magento is the solution for the ecommerce ventures who want to grow their business. Magento is an open source and offers complete flexibility. It allows you to have access to the development codes and you are free to make changes that work