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Creating a marketing budget for ecommerce is an essential step that every business should take into consideration. Whether you are running a startup or an established business, a marketing budget can help you to allocate your resources optimally and present the best results. The cost of marketing can range according to the kind of business you run. It is recommended that you should allocate a certain amount of your budget for marketing and develop a robust online marketing strategy. You should incorporate analytics to ascertain those marketing strategies that are giving you the most return on investment (ROI) so that

2017 was a great year for marketers, manufacturers, dealers and consumers alike. With each passing year, we see new online marketing trends that emerge and help in taking the business to new levels of success. Online marketing is a field where the rules and strategies change as technology advances. If you do not stay updated according to these changes, you may lag behind in the competition. We have brought you the top digital marketing trends for 2018 that will assist you in enhancing your online marketing strategies for this year. 1. Live Streaming Online marketing will see a rise in

Digital marketing enables you to build relations with consumers and prospects. On an average, customers spend 7 to 8 hours online daily. Before starting online marketing for your business, the first step should always be to devise a digital marketing strategy keeping in mind your potential customers. Marketing mix is a highly recommended method where you need to employ a set of tactics while launching a new product or service in the market. Digital marketing services will help your business to reach target audience which you can select by age, demographics, gender etc. Return on Investment (ROI) is yet another crucial

Earlier, Bill Gates said “CONTENT IS KING”! No doubt, content is now ruling the web and is responsible for the successful of ecommerce websites. Every year, there have been new improvements in technology that are transforming every aspect of content marketing. Whether it is the conception, strategizing, distribution or consumption, content marketing is changing every year due to these advancements. We have brought you the top content marketing trends of 2018 that will help you to stay ahead of your competitors in the coming year. 1. Changing Formats Mean Content Roles are Shifting From past many years, the content roles

Ecommerce businesses have grown at a tremendous speed from last few years. Every year we see new technologies and tools for marketing being rolled out such as Augmented Reality (AR), Mobile Apps, Artificial Intelligence (AI), Google Shopping, Live Chat Software Solutions and new trends of ads on social media platforms. Ecommerce giants such as Amazon and eBay are allocating a lot of their resources to keep up with these trends. Your business needs to sync with these technologies & trends in order to boost your sales and revenue. Optimize & Boost Your Conversion Rates “It’s much easier to double your business

Ecommerce businesses have become highly competitive where ad impressions, clicks, and conversions play an important role in inviting customers to your site. However, it is often asked by businesses, how to get the ecommerce customers make a repeat purchase? This post is the answer to all those businesses. Stay with us as we tell you ways to bring your customers back, make another purchase and establish lasting relationships with them. 1. Utilize Customer Accounts With the help of customer accounts, you can make repurchasing swift easy by deflecting past orders and providing the pre-filled shipping data. However, if a new

“If a picture is worth a thousand words, what’s a video worth? Video marketing is growing faster than ever and it has become crucial for ecommerce businesses to know the importance of videos especially video marketing trends for 2018 that are going to shape up the year. As the digital world keeps rapidly transforming, it is wise for ecommerce businesses to update their online marketing strategies accordingly. YouTube says that mobile video consumption grows by 100% every year and around 90% of customers say that product videos assist them to make shopping decisions. That is why our online marketing company

Paid search has become crucial for any ecommerce business. Our experience says that Google Shopping ads and Product Listing Ads are more economical and successful than the traditional text ads form of PPC. Since both of them are different, same optimization techniques cannot be used. Read our article How to Get Started on Google Shopping  Here are 6 ways of optimizing Google Shopping feed to get more conversions: 1. Data Attributes of Products Google Shopping feed have an important and elaborate product data attributes list like availability, price, description, brand, color etc. that needs to be filled out by you.