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Lead generation is a crucial factor for ecommerce businesses in order to grow and receive revenue. Although it is important to work towards the enhancement of retention of existing customers, it is essential that you focus on new ones as well. Stay with us as we have compiled a list of tips that can help customers to reach on your website and generate leads. 1. Search-Engine Optimization For ecommerce, search engine optimization is one of the most successful and efficient lead-generation methods. Your main attention in SEO should be content marketing. If you have a unique and attractive content, the

What: San Diego Startup Week 2018 When: Monday, June 25 to Friday, June 29, 2018 Where: San Diego Concourse at Civic Center Description: Every year, Startup San Diego brings together entrepreneurs on a single platform to share as well as showcase progress, resources, knowledge, and celebrate the thriving creative community by strengthening connections. It is the place for innovative individuals whose aim is to foster a cohesive and collaborative community that helps to grow the greater San Diego startup landscape. Startup week has become one of the largest startup events in the country because thousands of entrepreneurs, startup founders, developers, designers,

What: World Tea Expo & Conference 2018 When: June Tuesday, 12 to Thursday, June 14, 2018 Where: Las Vegas Convention Center, South Hall Description: World Tea Expo is a 3 day leading B2B event with the aim of developing the business of tea which is currently being taking place at Las Vegas Convention Center in Las Vegas, USA. The highly anticipated event will go from12th June to 14th June 2018. This is the tenth edition of World Tea Expo and the event has brought more than 3,500 attendees and 260 exhibitors to Las Vegas. It is the best platform for

Key Points:  Identify your target audience Do your keyword research Improve UI/UX, site speed, responsiveness and add unique content and meta description on your website Keep your site up to date with the latest algorithm updates from Google Make your site mobile-friendly Learn how to analyze Google Analytics reports and work accordingly to improve your website performance Search engine optimization is not just links or keywords. It takes into consideration a number of other significant elements such as executing the right moving parts in the correct context and in the correct order to win clients, conversions, and sales for your

WHAT: Internet Retailer Ecommerce Conference & Exhibition (IRCE) 2018 WHEN: June 5 – June 8, 2018 Conference Dates & Hours: Tuesday, June 5: Pre-­Conference Workshops, 8:30 a.m. -­ 4:30 p.m. Wednesday, June 6: Main Conference Day 1: 8:15 a.m. -­ 4:45 p.m. Thursday, June 7: Main Conference Day 2: 8:15 a.m. -­ 4:45 p.m. Friday, June 8: Post-­Conference Workshops, 8:00 a.m. -­ 1:15 p.m. Exhibit Hall Dates & Hours: Tuesday, June 5: 4-­6:30 p.m., Welcome Reception Wednesday, June 6: 9 a.m. -­ 6:30 p.m., Cocktail Reception starts at 4:30 p.m. Thursday, June 7: 9 a.m. -­ 4 p.m., “Win the

Google 2018 I/O keynote has become the most talked about event in the news this month. CEO Sundar Pichai commenced the conference at Shoreline Amphitheater in Mountain View, California focusing on the fact that the tech industry should always be responsible for the tools and services it creates. Here are the 8 big announcements: 1. Android P The next version of Android’s motto is to make your phone work for you. It has an adaptive battery feature that reduces app wakeups and foretells which apps you’ll use at what time based on your past usage. It has simple gestures such

Key Points Monitor Google webmaster tools and sitemaps Improve your site speed Your site should be mobile-friendly  & highly responsive Add fresh & unique content User-generated content Successful content marketing and distribution strategy Search engine optimization has become crucial for ecommerce websites and it is important for you to stay updated with the latest SEO trends. As each ecommerce site is different from another, you need to know the SEO tips that fit your needs, the kind of industry you serve, the audience, products, services and much more. Whether it is a small company or a large established business, Fortune

Creating a marketing budget for ecommerce is an essential step that every business should take into consideration. Whether you are running a startup or an established business, a marketing budget can help you to allocate your resources optimally and present the best results. The cost of marketing can range according to the kind of business you run. It is recommended that you should allocate a certain amount of your budget for marketing and develop a robust online marketing strategy. You should incorporate analytics to ascertain those marketing strategies that are giving you the most return on investment (ROI) so that

2017 was a great year for marketers, manufacturers, dealers and consumers alike. With each passing year, we see new online marketing trends that emerge and help in taking the business to new levels of success. Online marketing is a field where the rules and strategies change as technology advances. If you do not stay updated according to these changes, you may lag behind in the competition. We have brought you the top digital marketing trends for 2018 that will assist you in enhancing your online marketing strategies for this year. 1. Live Streaming Online marketing will see a rise in

Digital marketing enables you to build relations with consumers and prospects. On an average, customers spend 7 to 8 hours online daily. Before starting online marketing for your business, the first step should always be to devise a digital marketing strategy keeping in mind your potential customers. Marketing mix is a highly recommended method where you need to employ a set of tactics while launching a new product or service in the market. Digital marketing services will help your business to reach target audience which you can select by age, demographics, gender etc. Return on Investment (ROI) is yet another crucial