
Shopping Cart Abandonment Vs. Checkout Abandonment
With the advancement in technologies, online shopping has become easier and can be now carried out at the buyer’s and seller’s convenience. The process of buying online has become very simple now. You go through the range of products of your choice, pick out what you want. That item then goes into the “cart”. As you go through the items you want, you go on adding them to your cart. Once you have picked all items, you have to “checkout” which means completing the process by making the payment online or choosing the option of cash on delivery. The next








