Shopping Cart Abandonment Vs. Checkout Abandonment

With the advancement in technologies, online shopping has become easier and can be now carried out at the buyer’s and seller’s convenience. The process of buying online has become very simple now. You go through the range of products of your choice, pick out what you want. That item then goes into the “cart”. As you go through the items you want, you go on adding them to your cart. Once you have picked all items, you have to “checkout” which means completing the process by making the payment online or choosing the option of cash on delivery. The next

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Google’s Innovative Approach to Making Websites Safe & Secure

With so much of malware circulating around the internet, people are becoming unsure about conducting business online. Recognizing the danger posed by many websites, Google has announced that its new version of Chrome i,e Chrome 56 will start marking non secure websites as unsafe.  Though, this change has not been copied by other browsers, it shouldn’t come as a surprise to see them following suit. It is high time for website owners to start making changes from http to https. Many users are not even aware that they are sending sensitive information like login id, account details, credit card information

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Why Your Business Needs a Secure Mobile Friendly Website

Business owners know that mobile is here to stay. It’s is important for all types of businesses to think about mobile users. As of now, almost everyone is on mobile, it becomes crucial for businesses to focus on their mobile friendly websites and provide better user experience to their customers. Besides, Google has always encouraged website owners to make their sites responsive and most  importantly secure by implementing SSL certificates. SSL allows websites to be accessed over HTTPS, which encrypts information sent between the visitor and web server. Here are some of the top reasons about why your business needs

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10 Tips for Designing a Mobile Friendly Website

A mobile-friendly website can take your business to unprecedented heights due to the fact that around 80% of customers now use smartphones to surf the internet. Moreover, Google’s new algorithm is a boon for mobile-friendly websites and their search engine rankings. Keeping in mind the need for having a mobile friendly website, we have brought you top 10 tips that you must consider while designing it: 1. Study the Trends of Mobile Web Design and User Experience (UX) It is absolutely crucial for you to first study the trends of mobile web design and UX. Only after having a good

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How Manufacturers Can Keep Dealers Engaged in Their Brand

  Ecommerce businesses should establish firm relationships with the customers in order to attain success. Often ecommerce business owners depend on distributors to get their products in front of customers that never let the relationship grow and eventually the customer never feels excited or interested to know more about them. Stay with us as we tell the ways that can help in forming to strong supplier-distributor relationship. Here are the different methods that will help the ecommerce businesses in developing their partnership work and enhance the dealer performance: 1. Digital Marketing Materials for Dealer Websites Digital media has given businesses

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Magento 2.2 Enhanced Security & B2B Features for Ecommerce Websites

Technology needs upgradation to keep itself abreast with the changing times. The Magento 2.2 will be the new revolution for ecommerce businesses and customers alike. The few of the specified changes happening in the latest version include: 1) Improved Reporting Dashboard: The latest reporting component present in the admin console, which is available for both Enterprise and Community, is being designed to produce advanced reporting for customers, products, and orders. This means that you can see orders in terms of region, order value, status and much more. The product data will also be made available based on quantity sold, revenue

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B2B Ecommerce Solutions for Wholesalers, Distributors and Manufacturers

Considering the speed with which innovation is propelling these days, ecommerce has positively turned into a key piece of every business. Whether it is the manufacturers, retailers, or resellers, it has become essential in all types of businesses. By possessing a B2B platform makes it possible for many businesses to stay in the competition and get successful results in the current digital environment. But despite this, when it comes to really source items, over and over, numerous businesses end up hitting a block divider and losing energy. Whether it be manufacturing your own items or discovering suppliers to buy products

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Ecommerce & Consumer Goods – A Strategy for Omnichannel Success

Ecommerce has become an essential part of omnichannel success due to the advancements in digital technologies. Businesses need to produce advanced abilities to drive engagement and conversion in order to prevail upon online customers and improve collaborative associations. Businesses that effectively seek after the development opportunity in online business will harvest numerous benefits. They will have the capacity to grow their community oriented associations with their retail accomplices. They will pick up effective methods to enhance sales as well as profits. Also, they will acquire significant data and a special chance to specifically observe buyers’ shopping practices and find new

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10 Proven Online Marketing Strategies for Ecommerce Companies

Ecommerce businesses must stay updated and aware of the latest online marketing technologies in order to boost their business online. With the advancement in technology and new marketing tools like Artificial Intelligence (AI), Augmented Reality (AR), Mobile Apps, Google Shopping, promoting ad tools on various social media platforms like Facebook, YouTube & more, ecommerce marketing has become a challenge. Stay with us as we have summed up proven online marketing strategies in 10 steps only in order to make sure you stay ahead of your competition.   1. Upsell Your Products Most of the times we come across some questions

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Ecommerce Marketing Benchmarks and Key Performance Indicators (KPIs)

In online marketing, Key Performance Indicators (KPIs) are like signposts on an unfamiliar road that will lead to unprecedented success. Businesses must keep an eye on KPIs as it will assist them in improving their sales, obtaining customer service aims and planning the strategies for a successful ecommerce marketing campaign. Through this article, we will tell you ways to work on your weaknesses, enhance your ROI and know whether the product and shopping channels you are investing in are best suited for you or not. Stay with us to know the best methods that you can employ to track your ecommerce

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