Magento vs Shopify: Best Ecommerce Platform Review

Magento is the most powerful, robust, flexible, scalable, free and 100% open source ecommerce platform. Being named as the leader of all ecommerce platforms by Gartner, Magento powers you amazing omnichannel experience by selling on Mobile, in-store, on a plane or anywhere around the globe. Magento has one of the largest communities of developers and users who constantly keep the tool updated. There are thousands of Magento themes & extensions available ranging from analytics, ERP, reporting, Payment gateways to name a few. Magento has cutting edge features including product tagging and multi-address shipping. It is able to support multi-site/multi-stores/marketplaces. Shopify

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The Ultimate Guide to Ecommerce Design & Development

Design and development play a crucial role in the success of an ecommerce website. It is estimated that by the end of this year ecommerce sales will reach over $434 in the United States. With each passing day, innumerable ecommerce websites are being launched worldwide. In this highly competitive world, it becomes hard to be in the race if businesses are not aware of the right strategies and plans. That is why we have presented below a thorough guide that can assist you in designing and developing your ecommerce sites. Multi Product Sites VS Single Product Sites The primary decision while

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Ecommerce Conversion Rate Trends to Watch in 2017 and Beyond

Conversion is the main element that defines the performance of an ecommerce website thus it is essential to devise methods through which businesses can enhance their conversions. Ecommerce businesses ought to keep an eye on the ruling conversion trends as they play an essential role in getting quality traffic, boosting the sales and keeping the businesses ahead of the competitors. Here are the top 2017 ecommerce conversion trends that will help you immensely: 1. On-Site Search Optimization In order to enhance the conversion rate of your website, it is important to have an effective site search. “An internal study by

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Google IO Conference 2017 Highlights and Key Announcements

Google kicked off their much awaited 3 days annual I/O developer conference today at the Shoreline Amphitheater, Mountain View, San Fransisco CA. CEO Sundar Pichai took the stage for the keynote followed by a developer keynote. The other events will be running for 3 days until May 19, 2017, with surprising news and anticipated announcements. We have sought out the sure things and analyzed the wild speculations in an attempt to foretell what to expect from I/O this year! CEO Sundar Pichai – Keynote Speaker at IO 2017 Google Assistant, Home, and Artificial Intelligence (AI) It is widely agreed that

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Internet Retailer Ecommerce Conference & Exhibition 2017

Internet Retailer Conference and Exhibition (IRCE) has become one of the most sought after events in the e-commerce industry. With the constant developments in ecommerce, IRCE has been presenting the businesses with a unique industry experience with the company of prominent experts and solution providers from past 13 years. It will take place in the world-class city of Chicago from June 6-9 at McCormick Place West. The event will be hosted in an unparalleled 250,000+ square foot exhibit hall where 200+ master industry speakers are going to share high-value and inspiring conference content that will talk about brand-new solutions and

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The Ultimate Guide to B2B Ecommerce Marketing

Marketing in today’s challenging environment takes a creative, forward-thinking approach towards the understanding of business-to-business (B2B) ecommerce strategies. Often businesses lack the experience to pull it off thus ending up lagging behind the competition. Presented here are the ways through which you can put yourself on the right track in B2B ecommerce marketing. Let’s start by looking at a key factor of B2B success; 1. Agility in an Omni-Channel World An Agile approach is likely to be the best option for you in this Omni-Channel world. An Omni-Channel world means that you are dealing with a range of options for

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How to Improve Ecommerce Customer Experience in 2017

Customer experience (CX) is going to be the focal point of ecommerce businesses this year. If ecommerce businesses (small or large) do not focus on customer experience, they are bound to loose as much as 23 percent of their annual online revenues. It is not an understatement that customer experience is soon going to come along with price and product as a vital brand differentiator. “Gartner data states that around 42% of CEOs believe that enhanced CX can be a crucial factor in driving more traffic. On the other hand, for 80% of B2B customers, CX is a key element that influences

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Google Fred Ranking Update Shakes the SEO World

The latest Google Fred update has turned the attention of entire SEO industry as it is going to penalize content driven sites that are flooded with ads and use the driving ad revenue that ends up troubling the users while they are seeing the content. Overall, it targets the low-value content sites with backlinks that are inconsequential and spammy. The purpose of Google Fred update is to aim more of the link quality aspects of the overall algorithm. The content of any website that only focuses on creating backlinks will fall down in SERPs. Continuing with its tradition of using

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white label seo services

Tips to Hire The Best Shopify Web Designers & Developers

Table of Contents: Jack of All Arts Evaluate the Experience & Proven Skills Evaluate the Work Strategy & Details of the Process Communication Skills of Your Shopify Developer Matter Check Previous Web Design and Development Projects Agreement Policies Should be Clear and Suitable Why Choose PROS as your Shopify web designers and developers? Conclusion Seeking top-tier Shopify Experts to breathe life into your online store? Look no further! With the right ensemble of Shopify Web Designers and developers, witness the creation of an eCommerce masterpiece that not only dazzles visually but also operates seamlessly. Enter Shopify, the subscription-based SaaS ecommerce

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Digital Marketing

The State of Digital Marketing in 2017

Digital marketing employs various methods and strategies to sell goods and services online. Considering its constantly changing nature, it becomes important for brands to plan ahead, anticipate modifications, and adopt the latest trends before their opponents do. 2017 is going to be a year where the social and digital marketing horizons will expand with the advancements in artificial intelligence, niche curation of content, social media’s potency and many more essential aspects will influence the world of digital marketing. Presented here is the state of digital marketing in 2017: 1. New Products Roll in From the Brand Revolution As we progress

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