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Conversions are one of the top factors that determine the performance of an ecommerce website. Knowing how to increase conversions can prevent the risk of an ecommerce business with little sales or visitors. As a result, increase in the conversions will increase the visitors and sales of the business. So, how do we increase the conversion rate of an ecommerce website? May be it requires improvement on your landing page. Encouraging people to purchase your product after you make some improvements on the site designs, could also lead to an increase in the conversion rate. But, what are the most

Ecommerce business is growing faster than ever with the huge demand for online shopping & marketplaces. Ecommerce allows the businesses to interact and transact anytime at anyplace throughout the globe. The rise of smartphones, mobile apps, new technologies, logistics, artificial intelligence (AI), augmented reality (AR), and more innovations have given a new dimension to ecommerce. For any business (small or large), an online store has become a must have to sell products and services online. If you are involved in the ecommerce business, then it is important for you to be aware of the latest trends and stay ahead of

The development of an ecommerce website requires a lot of consideration of factors that will work as the foundation of your site. It is crucial for you to take an extra care of each and every aspect of the site, be it enhancing the user experience (UX) or boosting the performance of your site in order to create a lasting impression on the users. If you are planning to start an ecommerce website, here are the 10 tips you should really consider: 1. Mobile Friendly/Responsive Design The number of mobile users has increased considerably from last few years. According to

Customer segmentation enables the ecommerce businesses to focus on particular customers groups in an efficient manner. Customers prefer to visit those ecommerce websites that are not just interactive but also provide the best customer experience. Companies have accumulated years of data to fully understand the customers and their interaction with the brand. In order to know what people need and want from your company, you have to combine customer demographic and behavioral data with the data of customer feedback. Data is the most crucial part of online marketing and it can be simply accessed by knowing your customers on a

Multichannel marketing is the process where companies interact with customers through multiple (direct and indirect) channels with the aim of selling goods and services. Direct channels that are used by companies are physical stores, catalogs or direct mail. Indirect channels are where the companies promote themselves through websites or social media platforms.  Various methods of inbound and outbound marketing strategies are also used in multichannel marketing especially on those channels that are of the customers’ choice. Ecommerce has drastically changed the retail experience of consumers in the past 20 years, be it providing immediate availability of endless products, the facility to

Check out our latest blog post about Content Marketing Trends for 2018 Content marketing is a long-term strategy which helps to build a strong relationship with your consumers by providing them valuable content. If you want to stay ahead in the online business, then content marketing should be the technique employed by you as it can create an immense impact on the readers regarding your business. That is why as we have entered in the year 2017, content marketing has become more important than ever. However, with the advancements in technology, marketers are continually finding out different methods to develop

Ecommerce is evolving faster than ever with the rise of new technologies, logistics, mobile commerce (mcommerce), artificial intelligence (AI), augmented reality (AR), and much more. If you are involved in the ecommerce business, then it is important for you to be aware of the latest trends and stay ahead of the competition. Here are the top 10 ecommerce trends that will be dominating the ecommerce business in 2017: 1. ChatBots The usage of chatbots will increase this year as Facebook, WhatsApp, Twitter, and Google Allo are all coming up with these bots in order to provide excellent customer service such

The dawn of a new age of technology is here ushered in by drones,  artificial intelligence,  augmented & virtual reality. With the rise in responsive design, unique layouts and increasing focus on Progressive Web Apps, there are a number of important things coming up this year that you must adapt to if you want to be ahead in web design and development industry. Advancements in display technology and access hardware give impetus to the birth of new trends and developments in design approaches. However, the graphic world is influenced also because of extensive factors that are time-sensitive, for instance, fashion,

SaaS, or Software-as-a-Service is an on-demand, cloud-based delivery model for software applications. A service provider hosts the application at a remote location and it reaches the user by using a web browser on the internet. The infrastructure over which the application runs is managed by the service provider. The customer pays for a monthly or yearly subscription, and it is the number of users through which the fee for service is normally decided. Be it Artificial Intelligence, Mobile or Security stick with us as we will tell you the 10 SaaS technology trends that will dominate 2017. But first let

Check out our latest blog post about Top 10 Video Marketing Trends to Watch in 2018Video marketing gained immense momentum during the previous year as it was used by both the marketers and consumers actively. About 90% of marketers believe that video content is essential as the attention span of the people is getting shorter day by day. Video marketing is expanding and taking the most of audience’s online activity as every week around 78% people watch videos online and 55% per day. A Vidyard’s State of Video Marketing study stated that the budget businesses planned for the creation of