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The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a step further, the focus now is on interconnecting various technological devices. On a wider perspective, having all the devices in one network makes them easily accessible and controllable. This would appear to be a convenient development. But are we ready to handle it? Is the

A brand advocate can be defined as a person or a customer who is able to talk positively and in favor of a particular brand or a product and then promote it through word of mouth (WOM) messages. When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services. You need to invest in specific marketing strategies if you want to achieve these goals, no matter how large or small they are. You can look at

The world of marketing has changed dramatically and if marketers want to remain relevant and succeed in their marketing campaigns, they have to embrace videos. Undoubtedly, this has emerged as not only the most important strategy for marketers but also the medium of preference for consumers. With the explosive growth of videos on the marketing and advertising landscape, consumers are lapping up videos most avidly. No wonder than that well created videos have a positive impact on marketing results. Though it is the age of videos, there are some heart-warming ones that you don’t mind watching many times over and

Writing blog posts is steadily becoming a trend now. Blog posts are written on anything and everything. But how does one ensure the visibility of a particular blog among the readers? Well to get traffic to your website, you need to optimize your blog. This brings to the question, what is SEO? SEO stands for Search Engine Optimization. It is a method which includes several tools, tactics and strategies to increase the visibility of your blog/article/content (of your website) on the results pages of search engines like Google, Yahoo and Bing. Search engine optimization can be divided into 2 basic

A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. Some of the most popular ecommerce marketplaces are Amazon, Ebay, Alibaba, Uber, Airbnb  etc. Myriad views have been expressed on the future of Ecommerce by experts in the field as well as laypersons. There has been talk of brick and mortar spaces in retail being

Getting your site to the top of the search engine rankings is not an easy task. It takes a lot of planning, consistent work and a really good search engine optimization strategy. To get you going in the right direction with the right earnest, we have for you top SEO tools that should help you achieve a fair amount of success. Top SEO Tools: A business website needs to have a solid marketing strategy, notwithstanding the niche of operations. Among others, your importance on SEO needs to be resilient. To get yourself started, you need to check these three questions:

Google Remarketing is a form of online advertising that enables advertisers to show their ads to users who have already visited their website or used their app while browsing the internet.  Google AdWords remarketing is conducted through the Google Display Network. There are various ways to reach out to your target audience through AdWords remarketing campaign over networks and platforms like Gmail, YouTube, Apps, Display network and Remarketing Search Listing Ads. Let us see how to set up remarketing campaigns on these platforms, while keeping in mind that it would be easy to do so on some of the platforms

Social media has become one of the most popular platforms these days. People from different age groups seem to use social media networks like Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, YouTube and more as major modes of communication. Studies have shown that 90% people read consumer reviews on social media before proceeding to make a purchase. Social media platforms have become the most favored places for the advertisers to market their products or services. But how an ecommerce business ensures a higher ROI (Return on Investment) from the investments on the social media? What is ROI? ROI is “a

Ecommerce is evolving faster than ever with the rise of mobile commerce or mcommerce. It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. Myriad views have been expressed by online marketing experts on the future of Ecommerce. There has been talk of brick and mortar spaces in retail being reduced to just ‘showrooms’ and that mobile commerce would be the key to success. You have probably taken a close look at Google Shopping by now. There are just sponsored

Getting customers to your ecommerce website is extremely important if you want your business to survive. Without people buying from you, you can’t expect your profit margins to grow! There are many ways in which you can boost your client base for your ecommerce website and here are a few ways: Get a Web Address That Makes Sense It is very important that you have a website name that makes sense and a URL that is not too complicated to remember. People who can visit a website faster will be more prone to visit it and buy there more often.