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Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm.  This modern variant of Penguin is the much-anticipated real-time Penguin that subtracts the long wait for online businesses to recover if they have been negatively impacted by Penguin. Compared to the old version of Penguin which several people are accustomed to, the new Penguin is the first update to it in the last two years which

Ecommerce businesses thrive on the excellent presentation and persuading power. When it comes to presenting your company’s core values to the larger audience, the most recommended mode is through strong images that depict the intent truly. Your visual marketing mix composed of images, videos and infographics should reflect your ecommerce business. An optimized image brings the best search engine traffic to your ecommerce website. It is rightly said “A picture is worth a thousand words” as images capture attention instantly. The product specification is, of course, the core requirement for the product marketing, but a compelling image of the product optimized to capture

With the development and advancement in the field of information and technology, marketers have found a new way to reach its customers, and that is through mobile phones. Mobiles have become an integral part of our daily life; most of our work is getting accomplished through the smartphones. Emails, short messaging services, apps, camera, social networking, cab booking, all these services have become extremely simple with the advancement of smartphone technology and widespread use, especially among milineals. Mobile has become a vital part of a larger group of the population; it is for this reason that advertisers feel that successful

Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list in helping online retailers get a wider audience. With the introduction of Google Shopping, retailer’s products were integrated with Google search engine via shopping feeds. Advertisers list their product descriptions, images and prices with on the display page of Google search results and also via

There are millions of mobile apps available within the app markets on every device possible (Android, iOS and Windows). Due to competition in the market, it’s important to build a mobile app that will stand out from the rest. Ecommerce businesses are focusing more on mobile commerce (m-commerce) now after Google’s Mobile Friendliness Update announced last year. Mcommerce technology is evolving and innovations are being developed to improve efficiency, convenience and cost effectiveness. This will help in areas including online banking, inventory, paperless inventory, and m-payments that give entrepreneurs new and inventive ways to use digital means for transacting business.

Amazon Prime is a membership program that provides customers access to streaming video, music, e-books, free shipping and many other Amazon-specific services and deals. Amazon Prime is a no-brainer for those who have already invested in the Amazon ecosystem. What started out as an online bookstore 20 years back, is now one of the leading online retailers. Amazon is also a great platform for sellers to get across to a wider range of customers. Becoming a Seller on Amazon: As a seller, decide on what you want to sell and your selling plan. For becoming a regular seller in the

Before we get into essentials for email marketing, it is necessary to understand what email marketing really is? Of course, you are probably reading this because you are already a marketing whiz. Yet, a recap: Email marketing is the process of directly communicating a commercial message to a group of people using email. This can be done using a customer database or sold lists and the main objective is to encourage customer loyalty and repeat business, customer acquisition or advertisements/offers. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always

The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a step further, the focus now is on interconnecting various technological devices. On a wider perspective, having all the devices in one network makes them easily accessible and controllable. This would appear to be a convenient development. But are we ready to handle it? Is the

A brand advocate can be defined as a person or a customer who is able to talk positively and in favor of a particular brand or a product and then promote it through word of mouth (WOM) messages. When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services. You need to invest in specific marketing strategies if you want to achieve these goals, no matter how large or small they are. You can look at

The world of marketing has changed dramatically and if marketers want to remain relevant and succeed in their marketing campaigns, they have to embrace videos. Undoubtedly, this has emerged as not only the most important strategy for marketers but also the medium of preference for consumers. With the explosive growth of videos on the marketing and advertising landscape, consumers are lapping up videos most avidly. No wonder than that well created videos have a positive impact on marketing results. Though it is the age of videos, there are some heart-warming ones that you don’t mind watching many times over and