Blog

Writing blog posts is steadily becoming a trend now. Blog posts are written on anything and everything. But how does one ensure the visibility of a particular blog among the readers? Well to get traffic to your website, you need to optimize your blog. This brings to the question, what is SEO? SEO stands for Search Engine Optimization. It is a method which includes several tools, tactics and strategies to increase the visibility of your blog/article/content (of your website) on the results pages of search engines like Google, Yahoo and Bing. Search engine optimization can be divided into 2 basic

A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. Some of the most popular ecommerce marketplaces are Amazon, Ebay, Alibaba, Uber, Airbnb  etc. Myriad views have been expressed on the future of Ecommerce by experts in the field as well as laypersons. There has been talk of brick and mortar spaces in retail being

Getting your site to the top of the search engine rankings is not an easy task. It takes a lot of planning, consistent work and a really good search engine optimization strategy. To get you going in the right direction with the right earnest, we have for you top SEO tools that should help you achieve a fair amount of success. Top SEO Tools: A business website needs to have a solid marketing strategy, notwithstanding the niche of operations. Among others, your importance on SEO needs to be resilient. To get yourself started, you need to check these three questions:

Google Remarketing is a form of online advertising that enables advertisers to show their ads to users who have already visited their website or used their app while browsing the internet.  Google AdWords remarketing is conducted through the Google Display Network. There are various ways to reach out to your target audience through AdWords remarketing campaign over networks and platforms like Gmail, YouTube, Apps, Display network and Remarketing Search Listing Ads. Let us see how to set up remarketing campaigns on these platforms, while keeping in mind that it would be easy to do so on some of the platforms

Social media has become one of the most popular platforms these days. People from different age groups seem to use social media networks like Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, YouTube and more as major modes of communication. Studies have shown that 90% people read consumer reviews on social media before proceeding to make a purchase. Social media platforms have become the most favored places for the advertisers to market their products or services. But how an ecommerce business ensures a higher ROI (Return on Investment) from the investments on the social media? What is ROI? ROI is “a

Ecommerce is evolving faster than ever with the rise of mobile commerce or mcommerce. It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. Myriad views have been expressed by online marketing experts on the future of Ecommerce. There has been talk of brick and mortar spaces in retail being reduced to just ‘showrooms’ and that mobile commerce would be the key to success. You have probably taken a close look at Google Shopping by now. There are just sponsored

Getting customers to your ecommerce website is extremely important if you want your business to survive. Without people buying from you, you can’t expect your profit margins to grow! There are many ways in which you can boost your client base for your ecommerce website and here are a few ways: Get a Web Address That Makes Sense It is very important that you have a website name that makes sense and a URL that is not too complicated to remember. People who can visit a website faster will be more prone to visit it and buy there more often.

Growth Driven Design or GDD is a totally new method by which you can transform the way you redesign your websites. It simply converts into money as well as time saved for your business! With GDD you can avoid going through a total redesign of your site ever again. It can be done bit by bit, making huge advances supported by metrics to help convert your visitors into customers. GDD is the latest vibrant marketing approach. GDD, unlike customary web design is powerful, evolutionary, and employed based on actual response and user data and is principally valuable for ecommerce businesses’

Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers.  Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For converting online traffic into customers require conversion optimization tools & techniques including landing page optimization, A/B testing and a comprehensive online marketing strategy to target your audience. In order to increase conversion rate, one must tweak, modify and test the way your web pages look,

Facebook Audience Insights as defined by Facebook itself is “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more”. To put it in a layman’s language, it is a tool which helps advertisers to know the details about the audience they wish to target for promoting their products. Apart from helping you in knowing the details of the target audience, this tool also helps in knowing your audience, even without posting advertisements for them. This data helps you in building strong buyer personas, uncovering gems for competitive