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Internet Retailer Conference and Exhibition (IRCE) 2016 took place in the world-class city of Chicago, from June 7 to June, 10, 2016. IRCE on the 1st day had covered a broad range of topics in the sessions including mobile ecommerce and marketing automation. From new retail marketing trends to SEO techniques, IRCE covered the huge range of ecommerce essentials. IRCE 2016 featured:  200+ speakers More than 10,000 attendees Attendees from over 100 countries participated 130+ conference sessions 600 companies including the top 500 ecommerce retailers in the world The sessions discussed  big challenges in the investments for ecommerce marketing and

What is Virtual Reality? An innovative computer interface that lets humans to become engrossed in computer created simulated environments. This engagement can be made via special devices such as headset, glasses, a joystick, a sealed off space, or just your screen. What is Augmented Reality? Augmented reality i.e. geo-localization, Google maps have been one of the beginning points of that involvement, that is now moving in the direction of augmented virtual reality. Marketing tactics in small and medium sized companies, ever more often consist of virtual reality in their commercial concepts, budgets and point of sale (POS) material. It has been revealed that multi-dimensional, multi-purpose surroundings are very operational. They

Search engine optimization (SEO) can significantly increase traffic to your website which boosts your branding, sales, and customers. SEO involves several off-page and on-page techniques to help search engines find and rank your site higher organically in response to a search from the user. The SEO process includes content optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (YouTube, Google local, AdWords, major sites like WSJ, Forbes, CNN etc. ) . SEO enhances your brand, gets visibility and provide your business the reliability that it wants to flourish. A search engine considers several factors

User interface (UI) and user experience (UX) are important for an ecommerce website to ensure a potential visitor becomes a customer that buys your products or services. Ensure your website has an optimized ecommerce shopping cart design including sufficient use of whitespace, visual checkout process, clear description of each section, product summary, testimonials and product ratings, shipping details, clear call-to-action buttons (CTA), color contrast and more. Visual elements are important to the success of a website since they help improve conversion rates and user experience. Two crucial factors to be looked into and enhance when attempting to do so are (1) user experience (how

Online-to-Offline commerce is a business strategy that attracts possible customers from online channels to brick-and-mortar stores.  Online-to-Offline commerce (O2O) identifies customers on the internet such as in the emails, internet advertising and so on. Then the O2O commerce utilizes diverse tools and approaches to entice the customer to a brick-and-mortar store from the internet.  This type of strategy includes techniques used in internet marketing with those used in physical stores. Retailers can integrate by many ways from those based on providing experience (interpreted as ‘gimmicky’) to the practical (interpreted as ‘potential standard practice’) brick-and-mortar stores on the high street with

Content is king”, means creating content that is unique, fresh, informative, engaging and most importantly relevant will get quality targeted traffic to your ecommerce website from search engines like Google, Yahoo! and Bing. Content may include animation, ‘how to’ videos, guides, whitepapers, blogs, social media, graphics and of course text. This is also reinforced by Google’s  SEO algorithms that recommend adding value through unique content. Ecommerce businesses like Amazon, Airbnb, eBay and more have high engagement with their users since their content is up-to-date and of very high quality including reviews and how to guides. In order to boost your

Call to action or CTA phrases are actually words that are very important and can dramatically increase your ecommerce website conversions. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a ‘call’ to take an ‘action.’ Writing a strong call to action phrase is an art and science. It is important to learn and understand why some ‘call to action phrases’ are more effective than others. Landing Pages are the perfect place to use call to action phrases. CTA plays an important role for a

Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a powerful way to drive target visitors directly to your products with a single click. Google Shopping AdWords Google shopping is the part of Google AdWords platform which allows advertising on Google search, Google Display Network and YouTube. Google shopping enables shoppers to find products easily and

Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own business or have a unique item for sale, you can follow the below tips to make your product ready for selling and marketing on Amazon.com: Get Reviews The trend of online reviews has become quite popular, and people normally review the feedback of other customers

Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google provided this service through AdWords to list product prices. But since then, the company has shifted to a paid model where merchants have to pay for the listing. Google shopping also allows users to compare prices among different vendors which increase the competition for the