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Mobile phone is the first and last thing that we check while waking up in the morning and before going to sleep. Let’s be honest, we have become habitual of using smartphones to remain connected with the world 24/7. Mobile Commerce (mCommerce) is the fastest growing segment of e-commerce online. According to a recent report from Juniper Research which tracks mobile market data, “the value of mobile commerce transactions is expected to top $3.2 trillion by 2017”. With the advancement of mobile technology, consumers now prefer to shop or search for information, deals, places to shop via tablets & smartphones

We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of a store is more likely to invite customers in, than a boring one. It’s what they can see about you, and if it doesn’t intrigue them, chances are, they won’t ever buy something in your store. Well, the rules apply to the virtual world, too.

Google Analytics is used by millions of marketing professional worldwide.  Google just announced ‘Google Analytics 360 Suite’- a new set of marketing tools and integrated data, designed specifically for the enterprise-class marketers to improve their data driven marketing. Discover the new Google Analytics 360 Suite. It is built for enterprise. It helps you to understand people in a better way, like how they behave, by giving you a better handle on all your marketing data. Get deep insights you can use to create more engaging experiences that are more meaningful to people and result in higher returns on all your

Mobile apps are essential and beneficial for any kind of business in a variety of ways. Some apps are designed to help employees be more productive and efficient while other are more convenient for customers. There are a number of functions, features and usages that you will need to carefully weigh the pros and cons while developing the best app for your business. These are some of the best tools you should utilize when creating a mobile app for your business. Mobile App Development Tools: Alpha Anywhere: Alpha Anywhere is a windows based integrated development environment (IDE) that can be

Many small businesses and large corporations depend on ecommerce for a significant portion of their revenues. Its important that their ecommerce technology and marketing is optimized to ensure success. Top ecommerce websites are simple on the frontend but might highly sophisticated on the backend. The goal is to deliver the best user interface and user experience with fast loading time, easy navigation on all devices mobile/tablet/desktop and search optimized URLs. Also,  personalization of content that is relevant to the user with integrated marketing. Website Search: By placing a Search box on top of website that is is easy to find

Magento 2 has been released after many years of development in order to make it more robust and scalable. It’s a major development in the world of ecommerce since Magento is the most popular ecommerce platform on the internet. This is an important release of Magento and their giant ecosystem of online merchants, partners, and developers. What is Magento 2? Magento is now the most powerful platform that allows businesses and brands from B2C to B2B industries deliver shopping experiences quickly and easily and interact with customers in omnichannel. Magento 2 is quite updated with a better user interface and

Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance is when it comes to the success in the user experience. Often times, it can be quite difficult to pinpoint how to improve this area. Millions of companies both small and large are realizing that being data-driven is absolutely crucial in the success of their business.

To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online: Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information should be to the point and easy to understood as well clear and concise. Position the content in the folds of hierarchy: Most relevant information should be placed at the top, along with the pictures or any other graphic illustrations that you are employing to

Launching an ecommerce business is a very complex task and involves a lot of steps which must be managed and planned professionally. Some of the steps to build, launch and grow your ecommerce business include Create a business plan Select your products and services How to source your products or services Branding Get a mobile friendly/ responsive website Competitive analysis Prepare a marketing plan including advertising Establish KPIs (Key Performance Indicators) Growth expansion plan – scale your business Ecommerce is evolving faster than ever with the rise of mobile commerce or m-commerce. Opening an online business involves numerous tasks and

Are you about to prepare for a tech related startup? If so, then you might want to reconsider the initial location of your particular startup interest in terms of cities that will provide you the most convenience possible in order to make your progression easier and more sustainable. You may think about ideas such as the average pay rate of that particular city or the rate of living within the city with reference to your current bank account. You want to make your startup as successful as possible, so you should definitely look beyond the horizons of overcrowded and too