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Successful mobile app development begins with a great idea and a solid business and marketing plan. The app market has witnessed a boom in past four years as the usage of mobile apps in 2014 rose by 76%. The average US consumer downloaded 8.8 Apple iOS and Android apps within a month. Apple now has access to 90% of US based credit cards with the initiation to Apple Pay. Even ecommerce websites are focusing more on mobile commerce (m-commerce).  According to the New York Times, “the mobile industry is now valued at more than $1.6 trillion. It’s expected to spike to a multi-trillion

The rise of mobile marketing is rapidly changing consumer behavior and online marketing strategies. Start ups must keep up-to-date on the latest advancements in mobile marketing to ensure success and growth of their websites and mobile apps. In order to reach consumers nowadays you must target them via their mobile devices include smartphones, ipads, wearables. As the industry of mobile apps continues to grow faster than ever, an increasing number of startups are launching mobile app technology companies. Here are the tips on what startups need to know about smartphones and mobile marketing in 2015: The Rise of Smartphone Usage: Protect Your Bubble states that, “the

Google has launched 360-degree video ads to YouTube that let you engage your audience in an entirely new way! The new feature debuted for both Chrome and the mobile YouTube app on Android and iOS. You can use your mouse to pan around the field of view if you’re on a PC, or you can simply tilt your smartphone around if you’re on a mobile device. This new ad format is also compatible with Google’s Cardboard VR headset. YouTube Ads product manager JR Futrell said, “This is an important decision as now half of YouTube’s views come from smartphones and

Google has been on the forefront of eCommerce technology on the internet. Google shopping has now hundreds of products encompassing in several countries. It’s a natural progression for Google to announce ‘Purchases on Google’, a new feature where consumers will see a “buy” button in some promoted mobile search results. Key Features of the Google’s Buy Button: The Google buy button will accompany sponsored or paid search results, shown under a “Shop on Google” heading at the top of the page. When shoppers click on this button, they will be taken to another Google product page to complete the purchase.

In the twenty-first century, social media has turned out to be a paramount usage layer in our lives. It is an intensity of integration that has transformed social media into a potent tool of marketing. This is the sole reason why all sorts of businesses have inculcated it into their all-inclusive strategies of online marketing. If one really wants to catch the attention of people online, it is important to connect and engage with the influencers of each social platform. What Makes Someone an “Influencer?” According to Jay Baer, “True influence drives action, not just awareness”. Influencers are perceived as celebrities on social media

“Content is king” means creating content that is fresh, unique, engaging, informative and most importantly relevant. This will get quality targeted traffic to your website from search engines like Google, Yahoo! and Bing. This is also reinforced by the recent Google Panda & Penguin SEO algorithms that recommend require adding value through unique content. The Wall Street Journal, NY Times, Washington Post and Huffington Post have really high engagement since their content is up-to-date and of very high quality. Source: onboardly Here are six Open-Ended Questions that will Help You Create Better Content on Your Blog: Question 1: What Are Your

Influencers are perceived as celebrities on social media and their loyal fans are following their interests. Influencers are changing the face of online marketing, particularly with their social media influence. Your brand can significantly boost your target audience exposure with high engagement without intrusive advertising. Why Your Brand Requires Influencers? Consumers rely on recommendations from a third party more often than the brand itself and an influencer works as a mutual friend, linking your brand with your target consumers. Also, when you align with an influencer, target audience and their networks accompany along with them. The loyalty of audience gives

Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases traffic to the Page and the website.  More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visits every day. When a person runs a Facebook Advert, s/he chooses the audience that sees it by location,

Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services to connect to millions of customers worldwide with a single click. Infographic Source:  mobile-studien.de As new apps are becoming more personalized, the technologists are designing app ideas are addressing specific needs of people at the local demographics level.  For instance, grocery shopping has already become

Table of Content Landing Page Approach Visceral Premium Eduka Petrichor Landlr Kodax Ensconce Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they want in this way, you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them. With a