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The huge rise in ecommerce and mobile commerce (mcommerce) has made it essential for any business to have an online presence. From small businesses to large enterprises, in any vertical, online stores are a must-have to sell products and services online.  With the advancement of technology, consumers now prefer to shop via smartphones, tablets, iPhones and iPads because of new sophisticated mobile apps that enable them easy online shopping experience. Prepare yourself for 2016 with these top ecommerce trends and predictions: Data Driven Ecommerce Marketing Strategy: Data-driven marketing encompasses marketing decisions and actions based on consumer behavior. The main aim

The biggest problem that many websites are facing is that people who’re visiting are leaving and not returning or the ones that do visit, aren’t becoming subscribers or even consumers to that specific brand and product. It can be a daunting task to draw people in to your page and even more so when you’ve gone through all the work and effort to do so, but aren’t able to keep the crowd there as consumers or have them returning. If you’re unfamiliar with how to solve this problem or what’s caused it in the first place, then it’s time we

As a necessity businesses implement a number of internet marketing techniques to improve conversion rate on their website, which can inevitably increase sales and profit. Increasing your website’s conversion rate can seem like a difficult task, especially after you have spent countless hours perfecting every detail. If you want to increase conversion rate on your website then follow these simple conversion rate tips: A/B Testing: One of the more effective ways to increase your website conversion rate is to test which headlines or ads actually bring in the most returns. Running an A/B test of two campaigns can show you exactly

We would like to recap some website design trends that can boost your conversion rate in 2016. Conversion rate is one of the key factors for determining the effectiveness of your website’s user interface and user experience. (UI/UX). The website must be user friendly and easy to use. The checkout must be fast and the whole process in few clicks as possible. Even a 1% increase in conversion can be significant for any website. Here is a recap of some web design trends to boost conversion rates If you want to know more about web design trends discussed above, check

Online shopping and marketing has become a worldwide trend during the past two decades. Almost every physical store now gives you the option to shop through their online route which ultimately saves time, money, and you’ll be able to view the products in a larger variety. When you are developing an ecommerce website, it is important to focus on the different elements that will attract clients. The website should be consistent in terms of content, structure, and style, but it shouldn’t be too monotonous as the customer may not find it exciting enough.   The overall goal of an ecommerce

Online marketing is essential to companies worldwide from small businesses to large fortune 500 companies to promote and sell their products and services. The rise of mobile internet usage is rapidly changing consumer behavior and online marketing strategies. For the business to be successful, one must figure out the best ways to drive customers to their brand through search engines, advertising, content marketing, social media marketing,  email marketing and other targeted online marketing strategies. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here is our Ultimate Guide to Online Marketing: 1. Know Your Customers: With

Facebook is the most powerful social media networking platform with more than 1 billion users worldwide. Facebook can help companies from small businesses to large enterprises to engage potential customers and increase awareness of their brand. Facebook has also become the most popular social media app on smartphones and accounts for 66% of all social media sharing on iPhones. Facebook allows you to interact with your customers online as you can share, listen, respond and promote your brand. Social media engagement is a crucial part of any social media strategy. Engagement simply means the audience views on your post, likes, shares

Successful mobile app development begins with a great idea and a solid business and marketing plan. The app market has witnessed a boom in past four years as the usage of mobile apps in 2014 rose by 76%. The average US consumer downloaded 8.8 Apple iOS and Android apps within a month. Apple now has access to 90% of US based credit cards with the initiation to Apple Pay. Even ecommerce websites are focusing more on mobile commerce (m-commerce).  According to the New York Times, “the mobile industry is now valued at more than $1.6 trillion. It’s expected to spike to a multi-trillion

The rise of mobile marketing is rapidly changing consumer behavior and online marketing strategies. Start ups must keep up-to-date on the latest advancements in mobile marketing to ensure success and growth of their websites and mobile apps. In order to reach consumers nowadays you must target them via their mobile devices include smartphones, ipads, wearables. As the industry of mobile apps continues to grow faster than ever, an increasing number of startups are launching mobile app technology companies. Here are the tips on what startups need to know about smartphones and mobile marketing in 2015: The Rise of Smartphone Usage: Protect Your Bubble states that, “the

Google has launched 360-degree video ads to YouTube that let you engage your audience in an entirely new way! The new feature debuted for both Chrome and the mobile YouTube app on Android and iOS. You can use your mouse to pan around the field of view if you’re on a PC, or you can simply tilt your smartphone around if you’re on a mobile device. This new ad format is also compatible with Google’s Cardboard VR headset. YouTube Ads product manager JR Futrell said, “This is an important decision as now half of YouTube’s views come from smartphones and