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Google has been on the forefront of eCommerce technology on the internet. Google shopping has now hundreds of products encompassing in several countries. It’s a natural progression for Google to announce ‘Purchases on Google’, a new feature where consumers will see a “buy” button in some promoted mobile search results. Key Features of the Google’s Buy Button: The Google buy button will accompany sponsored or paid search results, shown under a “Shop on Google” heading at the top of the page. When shoppers click on this button, they will be taken to another Google product page to complete the purchase.

In the twenty-first century, social media has turned out to be a paramount usage layer in our lives. It is an intensity of integration that has transformed social media into a potent tool of marketing. This is the sole reason why all sorts of businesses have inculcated it into their all-inclusive strategies of online marketing. If one really wants to catch the attention of people online, it is important to connect and engage with the influencers of each social platform. What Makes Someone an “Influencer?” According to Jay Baer, “True influence drives action, not just awareness”. Influencers are perceived as celebrities on social media

“Content is king” means creating content that is fresh, unique, engaging, informative and most importantly relevant. This will get quality targeted traffic to your website from search engines like Google, Yahoo! and Bing. This is also reinforced by the recent Google Panda & Penguin SEO algorithms that recommend require adding value through unique content. The Wall Street Journal, NY Times, Washington Post and Huffington Post have really high engagement since their content is up-to-date and of very high quality. Source: onboardly Here are six Open-Ended Questions that will Help You Create Better Content on Your Blog: Question 1: What Are Your

Influencers are perceived as celebrities on social media and their loyal fans are following their interests. Influencers are changing the face of online marketing, particularly with their social media influence. Your brand can significantly boost your target audience exposure with high engagement without intrusive advertising. Why Your Brand Requires Influencers? Consumers rely on recommendations from a third party more often than the brand itself and an influencer works as a mutual friend, linking your brand with your target consumers. Also, when you align with an influencer, target audience and their networks accompany along with them. The loyalty of audience gives

Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases traffic to the Page and the website.  More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visits every day. When a person runs a Facebook Advert, s/he chooses the audience that sees it by location,

Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services to connect to millions of customers worldwide with a single click. Infographic Source:  mobile-studien.de As new apps are becoming more personalized, the technologists are designing app ideas are addressing specific needs of people at the local demographics level.  For instance, grocery shopping has already become

Table of Content Landing Page Approach Visceral Premium Eduka Petrichor Landlr Kodax Ensconce Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they want in this way, you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them. With a

The huge rise in eCommerce & mCommerce through web browsers and mobile apps has made it critical for any business to have an online presence. From small businesses to large enterprises, whether it is telecom, travel, banking, health and beauty, etc. to large companies like Amazon, Apple, eBay and more, online shopping websites are a must-have to sell products and services online. Some of the great e-commerce websites include: Amazon: Website:  http://www.amazon.com Amazon is one of the most popular online shopping websites worldwide.  Amazon.com started as an online bookstore and later gained market in selling electronics, DVDs, CDs, MP3 downloads/streaming, and video

The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a programmatic native advertisement exchange and is aiming yearly revenue of 100 million dollars by the end of this year.  Therefore, it is highly profitable.  The company works with 400 small and big companies including Forbes, Time Inc, and Hearst as a supply-side platform to help

Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization.  Some of these new features and tools have greater potential for impact than others.  These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google Web Designer That Can be Used with HTML5 Ads and Google Adwords Editor. Use these new features to add to checking up on SEO for your web site.  Ad Customizers: Ad Customizer, used for media buying, adapts to advertisements to the context in real-time of