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You’ve probably heard of Uber, AirBnB, and Etsy, and almost definitely eBay and Amazon.What do these businesses have in common? They are all examples of eCommerce marketplaces. An eCommerce marketplace is a technology that is disrupting traditional eCommerce by allowing multiple sellers to use an integrated platform to market and sell their products or services online and/or through mobile apps. Some benefits of eCommerce marketplaces include: One stop solution for sellers from accounting, shipping, and marketing, to payment processing Customers get more selection and better pricing Sellers have marketing and technology that saves them time and money There are little to no upfront costs for sellers Greater

Starting a business online involves some steps that can help you in establishing an internet presence to set up a website, build your brand, and acquire customers. Below are some of the steps and their purpose to launch your business online. Create a Website One of the very first things one has do to grow an online presence is to hire a web development company to develop a site which serves your business’s needs. Customers interact with your website to make purchases and learn more about your company. Its presentation, including your: Logo Website The writing on the website (like your

Search Engine Optimization (SEO) consists of on-page SEO (on the website) and off-page SEO (not on website) techniques to improve rankings on search engines including Google, Yahoo, Bing etc. for a website or mobile app. A search engine evaluates the relevancy of your content on your website or mobile app such as text, videos, images and ranks individual pages accordingly on the search engine results pages (SERPs). Some important on-page SEO Tips are presented below: Page Titles:    Make sure your page title is SEO friendly and is relevant to your topic. Every webpage and post of your website must have its own unique title, which

While mobile search traffic and mCommerce keeps growing, mobile checkout optimization strategies and tips are needed to grow and expand revenues.  A recorded number of shoppers are using smartphones for online purchases.  Users prefer mobile websites over apps for a checkout process. You can of course follow the guidelines we listed here about what makes mobile apps perform badly or take a look at our general tips for CRO (Conversion Rate Optimization), but here are some additional, mCommerce-specific guidelines for optimizing mobile checkouts: Better Web Page Loading: If a page doesn’t open correctly on mobile devices, then more than 73% of consumers

Smartphone users utilize mobile apps by 80% more than mobile websites.  Customers often prefer a mobile app over a mobile website.  Launching a mobile apps is one of the best methods to get more customers.  In 2014, mobile apps were used more than mobile websites and 86% of mobile usage was on apps. The series of steps involved in coming up with an idea for building an app, considering factors for an app and then getting your app built by a developer takes time. Some apps take a few weeks to be developed, while other apps take more time. There are

Check out our latest blog post on Google IO Conference 2017 Highlights and Key Announcements. Google’s product mix involves so many diverse technologies, from robotics to Product Listing Ads to their ever-ubiquitous search and of course YouTube. At their recent Google I/O conference, they announced their new Internet of Things (IoT) operating system, Brillo, and a new common language for connected devices called Weave. Brillo is designed to run on connected devices that have low memory and small processors. Brillo helps in controlling and storage of data collected by device sensors. Weave, a common protocol for developers was launched to make possible for

Our case study today case study features a new website launch for Source Capital, a direct hard money lender that utilizes its own investor capital and is licensed and insured in Arizona, California, Minnesota and Oregon. They have funded over $140M hard money loans to hundreds of satisfied borrowers, brokers and real estate professionals. Source Capital Funding Inc, is “A+” rated with the Better Business Bureau (BBB) and is a five-star reviewed lender on Google, Yelp, Yahoo! and Bing. PROS also used integrated video marketing to help them get more exposure online. Source Capital Funding – Hard Money Loan Web/Mobile

Mobile commerce and ecommerce are growing and growing, and checkout pages are one of the most critical components of these businesses — they can really help you catch the wave of this mobile business boom. It must ensure the customer is comfortable, trust your website to make sure the checkout is smooth and easy. The ease of use on checkout page is the most crucial part of the transaction that will build a positive mindset towards your website and boost your conversion. According to surveys based on research from Google, Yahoo! & Bing, 65% of shopping carts are abandoned at checkout

Google Analytics is the most widely used web analytics service on the Internet. Google Analytics has been integrated with Google AdWords and now users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include lead generation, sales, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level dashboards for the casual user and more in-depth data for further analysis. Google Analytics enables you to increase organic traffic using search engine optimization (SEO) queries & landing page reports. Here is a step by step guide explaining how to improve your internet marketing with Google Analytics: 1. SEO