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Instagram is an online photo-sharing & video-sharing social networking platform that enables its users to take pictures and videos, and share them on a variety of websites like Facebook, Twitter, Flickr and Tumblr for social media marketing purposes. Its unique feature is that it confines images to a square shape, similar to Polaroid images and Kodak Instamatic, with 4:3 aspect ratio usually used by mobile device cameras. Besides, users can also apply digital filters to their photos. Instagram included video sharing in June 2013 thereby allowing its users to record and share videos with a maximum duration of 15 seconds. Over

Online business requires you to develop and design a user friendly website. Once it’s done, you need to figure out ways through search engine optimization (SEO), content marketing, social media marketing, PPC & email marketing to drive customers to your website. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here are some quick and affordable ways to grow your business online: 1) Manage Your Social Media – Facebook, Twitter, YouTube, Pinterest etc: Did you know that as of January 2014, 74% of

Drones are on the news everywhere from military operations to commercial uses. They are impacting our personal and commercial aspects of everyday life. From the hobbyist that tinkers with flying one around his neighborhood to the supercharged 4K live video streaming commercial drone, drones come in all shapes and sizes. Much of the credit goes to military use and research on Unmanned Aerial Vehicles (UAVs) and Remote Piloted Vehicles (RPVs) that led to the evolution of drones for civilian use. An Unmanned aerial vehicle (UAV) is a sort of flying machine which has no onboard passengers or crew. UAVs incorporate

Internet marketing originated in the early 1990’s as simple web pages with text-only information. With the development of the World Wide Web (WWW), it evolved into advertisements including graphics, video and multimedia interaction. Currently, internet is a vital medium of communication and used by billions of people around the world. As we know, the Internet is an interactive medium unlike traditional media such as radio or television; we can personalize our message or views. Internet has greatly changed the world of marketing and business in general. For that, we must take into account the use of this medium when developing

Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc. ) . SEM consists of two major types of marketing: Pay Per Click (PPC) or Paid Search Advertising Search Engine Optimization (SEO) Pay Per Click (PPC) or Paid Search Advertising: In paid search, an advertiser has to pay for clicks based on their bid prices on search engines for a particular keyword. The most common and widely accepted paid

Google has developed a lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. In a unprecedented move, Google announced this mobile friendly SEO update to give website publishers a chance to update their websites ahead of time. The latest big change from Google is the mobile-friendliness as a ranking signal for SEO (there are almost 200 signals). Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide

The South by Southwest (SXSW) Conferences & Festivals in Austin Texas March 2015 offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. South by Southwest is run by the company SXSW, Inc. which plans and executes conferences, trade shows, festivals, and other events. This year’s Event schedule – Interactive: March 13–17 • Film: March 13–21 • Music: March 17–22. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment

Good business not only starts with marketing, but must be carried over throughout the sales process, execution, and support of the products and services we sell. We must provide good will and focus our energy on listening and helping rather than talking and selling. If we follow these 5 principles we will be well on our way to creating a strong and consistent brand that will be championed by employees and customers alike. Infographic Source: boutiquedigital.co.uk 1: Brand is not what you say it is. It’s what they say it is We always have a wrong perception that we know our

Want to increase traffic for your blog or website? There are more than 200 factors based on On-Page and Off-Page search engine optimization (SEO) that Google considers when it ranks a page on its massive search engine index. While some factors are obvious and you might be aware of them already, some others can be tricky and tough to implement. Optimizing your blog or site the right way is essential to get more traffic. Follow this ultimate SEO checklist, which comprises of 25 things you need to do before your next post goes out. It will not only help you rank

2015 is sure to witness a lot of new mobile technology trends as smartphones are being adopted all over the world at a great pace. These trends are going to set new standards through mobiles in the way we play, work and shop. 1)      Battle for Wearables Mobile technologies are expanding with brand new wearables like Google Glass and Apple Watch. The developers will have to keep up with the pace as brands are trying to woo customers with innovative products. Apple is launching Apple Watch with great momentum and in this year wear mobile technology will be developed globally. The