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Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc. ) . SEM consists of two major types of marketing: Pay Per Click (PPC) or Paid Search Advertising Search Engine Optimization (SEO) Pay Per Click (PPC) or Paid Search Advertising: In paid search, an advertiser has to pay for clicks based on their bid prices on search engines for a particular keyword. The most common and widely accepted paid

Google has developed a lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. In a unprecedented move, Google announced this mobile friendly SEO update to give website publishers a chance to update their websites ahead of time. The latest big change from Google is the mobile-friendliness as a ranking signal for SEO (there are almost 200 signals). Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide

The South by Southwest (SXSW) Conferences & Festivals in Austin Texas March 2015 offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. South by Southwest is run by the company SXSW, Inc. which plans and executes conferences, trade shows, festivals, and other events. This year’s Event schedule – Interactive: March 13–17 • Film: March 13–21 • Music: March 17–22. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment

Good business not only starts with marketing, but must be carried over throughout the sales process, execution, and support of the products and services we sell. We must provide good will and focus our energy on listening and helping rather than talking and selling. If we follow these 5 principles we will be well on our way to creating a strong and consistent brand that will be championed by employees and customers alike. Infographic Source: boutiquedigital.co.uk 1: Brand is not what you say it is. It’s what they say it is We always have a wrong perception that we know our

Want to increase traffic for your blog or website? There are more than 200 factors based on On-Page and Off-Page search engine optimization (SEO) that Google considers when it ranks a page on its massive search engine index. While some factors are obvious and you might be aware of them already, some others can be tricky and tough to implement. Optimizing your blog or site the right way is essential to get more traffic. Follow this ultimate SEO checklist, which comprises of 25 things you need to do before your next post goes out. It will not only help you rank

2015 is sure to witness a lot of new mobile technology trends as smartphones are being adopted all over the world at a great pace. These trends are going to set new standards through mobiles in the way we play, work and shop. 1)      Battle for Wearables Mobile technologies are expanding with brand new wearables like Google Glass and Apple Watch. The developers will have to keep up with the pace as brands are trying to woo customers with innovative products. Apple is launching Apple Watch with great momentum and in this year wear mobile technology will be developed globally. The

A picture is worth a thousand words. Adding images to your content makes it more appealing for the readers. Stock images provide a visual experience that benefits your readers to engage more with your website. It also lets Google index your images and gives you additional website traffic. Infographics in particular are trending and can aid your reader in understanding your subject matter. Learn how to select the right kind of stock images for your website. There are many stock images available online that give you unique and high quality images but choosing a suitable image should be your focus.

Online Video Marketing is an essential part of any business online because online videos are being consumed a lot more than a web page content. For marketers it is important to understand this difference between content marketing  (text/images ) versus video marketing before they plan on engaging with their audience. Here are few statistics to ponder upon that will convince you to incline towards implementing video marketing strategies for your websites, whether it’s to entertain, inform, sell, or for video SEO purposes : 1) 1 Minute Online Video is Worth 1.8 Million Words The emphasis of having a one minute

There are millions of bloggers out there who write meaningful blog posts every day. But only few rise up to be viral and get a large readership. What if you can follow some guidelines and increase traction and even bring back the readers? Yes, it is possible to keep your readers on your blog longer and even for minutes. Follow these great tips and strategies to make your readers spend more time on your website, enjoying your valuable content: 1) Ask questions and respond to comments While you are writing a post, make sure you end it on an intriguing

International Consumer Electronics Show (CES 2015) showcased new innovations in electronics and technology in abundance. The uber-cool products, gadgets and gizmos defined lots of new and amazing trends that are going to go on this year. It was a big event and had more than 3000 exhibitions. Cool new gadgets, drones, Internet of things (IoT), wearables, cars, toys also including robots were big attractions among all the exhibits. Many new startups showcased their work and successfully launched their new products. Many concepts were successfully prototypes and launched at this main event. Technology is taking the right foot forward and it